Inspired by the Chinese character "Winter", the emblem of the 2022 Beijing Winter Olympics uses the artistic form of China's calligraphy to integrate the rich oriental cultural heritage with the international modern style, presenting the new image and dream of China in the new era, and conveying the dream of China in the new era to run the Beijing Winter Olympics well and realize the goal of "300 million people participating in the ice and snow sports";

Round the dream of becoming a sports power, promote the development of world ice and snow sports, and make unremitting efforts and beautiful pursuits for making new contributions to the international Olympic movement.

The upper part of the emblem shows the shape of skaters, while the lower part shows the heroic attitude of skiers. The dance lines in the middle are smooth and rhythmic, representing the rolling hills, stadiums, snow slides and festive ribbons in the venue, adding a festive visual feeling to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China.

The emblem is dominated by blue, symbolizing dreams and the future, and also symbolizing the brightness and purity of ice and snow. Red and yellow are derived from the national flag of China, representing the passion, youth and vitality of sports.

In the form of "Beijing 2022" font, it absorbs the characteristics of China's calligraphy and paper-cutting, enhances the cultural connotation and expressive force of the font, and also embodies the sense of integrity and unity with the emblem graphics.

Extended data:

1, mascot

The mascot of this Winter Olympics, Ice Shield, was announced on September 19. The "Ice Shield" is designed based on the panda, the national treasure of China, and combines the panda image with the ice crystal shell, reflecting the ice and snow movement and modern technology.

The shape of the head shell comes from the helmet commonly used in winter sports, and the inspiration of facial color halo comes from the National Speed Skating Hall, one of the competition venues of this Winter Olympics. The red heart pattern on the palm of the left hand represents the warm welcome of the host country, China, to people all over the world.

2. Torch

On the evening of February 4th, 2002/KLOC-0, it was announced that the torch of this Winter Olympics would fly. The torch of this Winter Olympics is red and silver, with auspicious clouds and snowflakes. The red lines symbolize the ice and snow track and the eternal fire.

References:

Baidu Encyclopedia -2022 Beijing Winter Olympics