Youku is now a video platform under the big Youku business group of Alibaba Culture and Entertainment Group, with various content forms such as copyright, co-production, self-made, self-channel, live broadcast and VR. Business covers membership, games, payment, intelligent hardware and artist brokerage.
Youku pursues the strategy of typology of layout, branding of content, and autonomy of scheduling and broadcasting, and continues to create explosive dramas in the direction of happy comedy, passionate youth and pure and beautiful love, and establishes an independent scheduling and broadcasting system to lay a solid foundation for the healthy development of its business.
Extended data
Website function:
1. Positioning: a technology company with perfect integration of entertainment and technology.
2. Slogan: The world is cool.
3. Mission: Let the world enjoy happiness, wisdom and touch.
4. Vision: the leader of Internet content industry, the creator of good memories of global users, and the enterprise with high happiness and innovation index.
5, commitment: entertainment cool experience.
6, personality: sunshine, vitality, fun, new players.
7. Interests: fine content, human experience, wisdom recommendation, and entertainment interconnection.
Baidu encyclopedia-youku. com