Let's take a look at some incentives for our franchisees:
1, incentive shopping guide, for shopping guide, commission is the biggest incentive, the boss needs shopping guide to sign more orders, and also hopes to sign big orders, and everyone can't sell special prices every month. Although the company seems to have more orders, the quality of the orders is not high in essence. Please see how our shopping mall encourages shopping guides:
Answer: The products of the above baking varnish and solid wood shall be accrued according to × 1.5% of the cabinet contract amount;
B: UV and membrane pressure plate shall be accrued according to the contract amount of cabinet * 1.2/%;
C: melamine products shall be accrued according to the counter contract amount × 1%;
D: Electrical appliances, sinks and baskets are accrued by 2%;
The biggest characteristics of this incentive method are as follows: first, it guides the clerk to sign large orders and recommend high-end products through incentives; Second, in order to strengthen the recommendation of electrical appliances, a higher commission has been set up.
A single guarantee task is implemented for the salesman, with the base of 1 000 yuan, and the excess is accrued at 3%.
2, personal motivation:
1) When the salesman independently signs an order of more than 30,000 yuan, he will inform the company to commend him, and positively encourage 50 yuan to order more than 40,000 yuan 100 yuan.
2) Those who have made outstanding contributions to the company's monthly performance, such as signing 8 orders, independently completed 60% or more, and positively encouraged 50 yuan.
3) New selling points or suggestions directly use the store for the company and generate benefits. Besides giving naming honor, such as "* * mode" is being popularized in 50 yuan.
4) The company arranged a one-day tour for three consecutive months to reach the standard of gold shop.
5) For employees who have achieved good performance and made outstanding contributions to the company, if their personal performance reaches more than 80% of the store's performance, the general manager will award "Piano Marketing Hero" at the monthly meeting and give 100-200 yuan a cash reward.
6) Piano marketing hero is an important basis for the evaluation of the new store manager.
3. Team motivation is more suitable for multi-store stores.
(1) "Gold Shop" monthly selection. In view of the present situation of five stores in Wuhan, the monthly gold shop selection was launched, and the monthly gold shop award was cash 500 yuan.
evaluation criteria
1) The store strictly abides by the company's management system to ensure that the store is clean and tidy.
2) Excellent performance delivery.
3) Teamwork, benign communication, mutual assistance and friendship.
4) Strictly implement Nissin (10 minutes) and weekly meeting system, and make records. The company takes the daily account books of the store manager and the clerk as the assessment basis.
5) Conduct employee training at least once a week, and ask the store manager to summarize the new selling points and new explanation methods of the store at least once a week.
6) Carry out PK system, and conduct PK for all employees for a short period of time every month, and insist that those who are capable should go up and those who are flat should go down, so that all employees can keep up with the development pace of the company. The company sets PK standards, and the store manager and senior executives will adjust and transfer their posts after grading.
7) The store manager will put the latest policies of the company in place on a weekly basis, and the company that fails to meet the standards in the next store inspection will be disqualified directly.
8) The company will implement standardized operation procedures, standardize store management, and realize control through forms. Store management and sales must be carried out in accordance with the standard process table.
(2) Employee birthday party, in which all employees celebrate their birthdays, reflecting the franchisee's concern for employee details.
(3) All employees exceed the monthly sales target every month and conduct sales competitions. The reward for completing the best store is 2000 yuan, and the last store is informed criticism. see
When promoting the incentive system, the author deeply realized what is a first-class implementation, a second-rate scheme and an impressive incentive scheme. The boss vowed: I hope my employees can make a lot of money and I hope they can sign big orders, but the results are quite different. Judging from the difficulty of cabinet management, there are many service processes and problem nodes, and each link is very important, so team motivation in cabinet stores is very important.
Many shops often close down when they leave alone. The reason is that these stores rely on strong individuals, not teams, so that everyone can become masters and be independent, and let the stores recruit deadly players, all of which are killer roles. The boss is happy to see this happen. Incentives should start with the boss. As a boss, we should show courage and execution, formulate an incentive plan suitable for the cabinet industry from the perspective of team building, and stick to it.
The cabinet industry must rely on team fighting, involving too many links. Team is not a slogan, but there are many management methods to support it. A good incentive system is conducive to the formation of a unique corporate culture belonging to the store, to the optimization of the team, and to the enhancement of team passion and employee cohesion.
The author concludes that there are ten kinds of incentives for the cabinet industry:
1) Competitive competition, sales competition, design competition, etc. , to motivate employees immediately, so that employees always remain passionate and dare not neglect, suitable for multi-store or multi-store stores.
2) Travel or outdoor expansion, which is an excellent way to motivate employees, can relieve work pressure, and can make employees have a great understanding of their bosses and respect them more.
3) Promotion, promotion and timely promotion of employees may only be a small change in a position, even without salary increase or salary reduction, the enthusiasm of employees will be greatly affected. For example, the super manager is already the highest position in the store, and the general manager authorizes the deputy general manager. Other things being the same, employees' sense of responsibility, enthusiasm and work attitude will change greatly.
4) study and training, career development. As we all know, learning is the best welfare for the boss to give his employees. For example, many enterprises advocate sending employees abroad to study MBA, and employees themselves have grown up, which will naturally feed back to stores.
5) Collective karaoke or happy night activities are a good way to reflect the store culture, which can provide a platform for employees to get to know each other and improve team harmony.
6) Hero List: establish a monthly hero list with one person per month, which is produced by all employees by secret ballot. After voting, the reasons for choosing this employee as the monthly marketing hero are attached. Through the practice in some stores, we found that the clerk could easily find each other's advantages, and immediately realized his own shortcomings after listing them, which played a very good role in establishing the centripetal force of the store team.
7) Save the annual bonus. Many stores implement year-end year-end bonuses, or directly give a certain amount of cash rewards to store managers and shop assistants to accomplish their goals and tasks. Dividends are conducive to improving employees' dedication to the store, because the performance of the store directly affects the income, but this method will not be reflected until the end of the year, which seems to be somewhat lagging behind.
8) Nothing is happier than a raise. But if it is used improperly, it will arouse the resentment of other shop assistants and even make a big fuss.
9) Instant Incentive Award. For example, if you sign more than 50,000 orders on the same day, you can directly give positive incentives to cash 200 yuan, which will set a benchmark for all employees and the direction of their efforts.
10) birthday wishes. The birthday card signed by the general manager himself was directly given to the employee on the same day, which caused an accident. In addition to greeting cards, all employees are invited to share cakes and birthday joy in the store before going to work. Employees will feel a sense of belonging when they are moved.
There are many kinds of incentives, so it is necessary to tailor them. There is no best, only the right one, because the right one is the best.