Xiaomi's mission: always insist on making "touching and affordable" good products, so that everyone in the world can enjoy the beautiful life brought by technology.
Eight years ago, when Xiaomi Company was founded, it had a grand ideal: to change the generally low operating efficiency in the business world. Xiaomi has the courage, determination and perseverance to promote a profound business efficiency revolution: every effort is invested in making products, and every penny paid by users is worth it.
In many fields, Xiaomi has completely changed the face of the industry with first-class quality and pricing close to cost, greatly accelerating the popularization of products. The words "touching people's hearts, kind price" are a two-sided and inseparable whole, which far exceeds the ultimate product expected by users, and can also be "kind price" to truly "touch people's hearts".
Xiaomi's vision: be friends with users and be the coolest company in users' hearts.
Excellent companies earn profits and excellent companies win people's hearts. Xiaomi is a rare high-tech company with "fan culture". For Xiaomi, users are not gods, but friends.
In order to thank the company of rice noodles all the way, Xiaomi designated April 6 as the "rice noodle festival", and held a grand event and rice noodle carnival in early April every year. At the same time, since 20 15, Xiaomi will hold a millet family banquet at the end of each year, inviting rice noodles home for a "reunion dinner". At the same time, Xiaomi employees will spontaneously write 65,438+10,000 postcards for rice noodles, which is different from Xiaomi. It is the emotion expressed by Xiaomi people from the heart and the best interpretation of the vision. This is a practical action to make friends with rice noodles.
Xiaomi's core values: sincere love
Sincerity means not deceiving yourself, not deceiving yourself; Love is to throw yourself into it and enjoy it.
On 20 10, Xiaomi founder * * * drank a bowl of millet porridge, which opened the story of Xiaomi's rifle revolution. At the fifth anniversary of 20 18 employees, Lei Jun said, "Old employees are Xiaomi's most precious wealth, and there are no veterans and no inheritance. There is no new army and no future. " Thank you for having a group of like-minded friends who cry, laugh and struggle together! As time goes by, the original heart remains the same. I will always be sincere and love forever.