Dihu Company adheres to the business philosophy of "winning the world by quality and winning the hearts of people by service", focusing on the production and sales of down jackets, and taking online marketing as a breakthrough, the products are mainly sold to China, Japan and South Korea. Through unremitting efforts, Dihu Company has achieved sales through Taobao and official website sales platform, which has improved the brand's popularity and credibility.
Clothing enterprises have a future only if they have quality. To build first-class quality, we need to make great efforts from the aspects of material selection, production technology, style design, personnel management, equipment purchase and quality inspection. Put product quality first and prevent the appearance of low-quality clothing from the root. China's high-end down jacket market is almost occupied by foreign brands. On the one hand, the quality of most down jacket brands in China can't keep up with the international pace. The quality can't keep up, no matter how good the style is, it is also a second-rate product, and it can't enter the hall of high-end brands. On the other hand, China's down jacket industry lacks pertinence. At present, "post-80s" and "post-90s" have become the main purchasing power of the clothing market. They pursue both quality and fashion.
In order to build first-class quality and realize brand internationalization, Dihu Company pays attention to quality building and word-of-mouth marketing. For the target consumers, the slogan is "quality first, quantity second; With the slogan of "win people's hearts first, then make profits", we have successively launched two core brands, "Devil Brothers" and "Ghost Princess", focusing on high-end men's down jackets and women's down jackets respectively. The products use more than 90% high-quality white goose down or white duck down, YKK world-class zipper and gorgeous soft high-density fabric, aiming to build the first brand of high-quality down jacket in China. The design style is beautiful, tasteful and unique, and new products are introduced every year according to international fashion trends and quality standards. The products of "Devil Brothers" and "Ghost Princess" are very strict in production technology and raw material procurement, and are implemented according to international quality standards. The product quality has reached the domestic leading level, and the fashionable and elegant design style is favored by white-collar workers.