1, Nike: Just do it. It is understood as doing what you want to do, perseverance, etc. Highlight the self-awareness of young people and emphasize the sport itself. From the perspective of different people, it will have different meanings. This is Nike's sportsmanship concept.

2. Li Ning: Anything is possible. This slogan is the crystallization of Li Ning brand after years of accumulation and improvement. From the earliest hope for China's new generation to keep the wonderful things for yourself, to I exercise and I exist, I enjoy the beauty of sports, Excellence comes from the true colors, and now everything is possible, Li Ning brand has gradually accumulated unique connotations.

3. Adidas: Impossible means nothing-nothing is impossible; Adidas goes all out. Our vision is that our passion for sports will make the world more peaceful.

4, Xtep: unusual feeling. Xtep's product style, spokesperson style and marketing style all pursue differentiation and unusual feeling. The brand declaration of "making sports unique" vividly reflects Xtep's emphasis on experiential sports and its attitude of not getting tired of doing sports.

5,361:What a love. 36 1 people have the brand belief of "more love" for sports, enterprises and society, and under the guidance of the core concept of "* * * to enjoy * * * to win", make unremitting efforts to promote the development of sports in China, and strive to become a respectable sporting goods brand in the world.

6. Anta: Never stop. Diligence, meticulousness, execution, learning ability and pragmatism ... It is precisely because of these characteristics that Anta has stepped into the peak step by step.

Baidu Encyclopedia-Just do it (Nike slogan)

Baidu Encyclopedia-Everything is possible (Li Ning brand advertising words)

Baidu Encyclopedia-Adidas

Baidu encyclopedia-Xtep

Baidu Encyclopedia -36 1

Phoenix Net-Ding Shizhong and Anta "Never Stop"