Brand core value: As the leader of the new intelligent era, UBTEL aims to create a world-leading, exquisite, personalized, trendy, surprising, fun, extreme experience and cost-effective smart phone for pragmatic groups who dare to dream, dare to start, love life and are optimistic and enthusiastic. UBTEL-help dreams, challenge infinite possibilities and make life better! UB smart phone brings more possibilities for your life and future.
Brand positioning: pay attention to dreams and help them!
Brand personality: fashion, vitality, youth, kindness, liveliness, pragmatism and uniqueness.
Brand attributes: leading configuration, exquisiteness, individuality, trend, surprise, fun, ultimate experience and high cost performance.