Subvert the traditional printing imagination with the inspiration of life and nature
"The other two founders, Qiu Qiongyu and Cai, are both artists, but when I was thinking about my future career at school, I thought that pure art was far away for many people, so I decided to take printing as a starting point and do more things close to public life, so I was born with printed music. 」
Creative director Shen Yiyuan Ama said that the concept of cultural creative economy was not popular in the past. Based on the life, natural ecology and other elements in Taiwan Province Province, Yinle has created a unique printed fabric. However, with the gradual improvement of people's aesthetic consciousness, their acceptance in the market is getting higher and higher. In recent years, Yinle began to actively cooperate with artists to bring original prints into people's lives, whether it is tableware bags, placemats, kettle bags or even book coats, and provide them to artists in Taiwan Province Province.
Custom-made fabrics break the invariability of home space. In home applications, printed products have always been a popular choice. Ama said that people have asked about curtains, pillows, curtains, chair cushions, and even an Indian children's tent that was rammed up in recent years, which also made her understand that printed fabrics used at home do have market demand, and everyone wants their home to be the most special and exclusive among printed music. To this end, the Yinle team designed more modules for home layout, with complete styles and sizes and completely transparent prices, making it easier for guests to buy.
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In addition to the choice of home, there are customized products such as stationery, life, bags and kitchens, more than 50 kinds of printed fabrics and more than 20 kinds of product styles for guests to arrange and combine. Therefore, if you want to satisfy the imagination of home layout, you can satisfy it by taking a piece of printed music.
Brand value creates a sense of identity that printing is necessary. However, there are countless brands of home software. How can we create a sense of identity that "printing is necessary"? Ama is attributed to the "value" of the brand. For example, if people want to buy small wooden items and furniture, their first thought is Muji. But in fact, other brands may have the same goods, and this is the key to brand value-"it is deeply rooted in people's hearts with its unique style and characteristics, and has become the first choice for people's intuition." Yinle is moving towards this goal, transforming the natural ecology and life of Taiwan Province Province into stories and printing into language, which has described the core meaning of the brand bit by bit for more than ten years.
The obsession with sustainable development and environmental protection began within the team. While accelerating the pace of innovation, Yinle never forgets to look back and care for the environment, follows the principle of reducing plastics and waste less, and increases its budget every year to select environmentally friendly raw materials. For Yinle, environmental protection is not just an empty slogan, but also must start from oneself. Usually, the team can be seen in major environmental protection and beach cleaning activities, and even there are plastic reduction activities within the team. As long as colleagues use more environmentally-friendly tableware, cups and plates and reduce unnecessary garbage and waste, they can "accumulate points" and accumulate a certain amount of points to get extra holidays or benefits. Encourage colleagues to do environmental protection with practical feedback and contribute to the sustainable development environment. You say, how can such printed music not be liked?
Printing music in Bloom