Anta's brand logo design originated from China's volleyball spike posture. "Anta" is the English name of "Anta" in Chinese, which means "Mother of the Earth" in Greek. The identification figure of the logo is abstractly transformed from the letter "A" into a soaring flying posture, which shows the beautiful combination of strength, speed and beauty in sports in a simple and summarized way, and widely symbolizes Anta's concept of pursuing Excellence and surpassing itself.
Extended data
Anta brand introduction:
1. Brand name: Anta; English name: ANTA；; Headquarters: Jinjiang, Fujian; Time of establishment: 199 1 year; Founder: Ding Shizhong; Scope: Sports shoes, clothing and accessories; Brand slogan: Keep going ...; Nature of company: private company
Second, its brands: Anta, Philo, Anta-NBA co-branded brands, etc.
3. Anta Sporting Goods Co., Ltd. (HKEx: 2020), referred to as Anta Sports for short, is a leading sporting goods enterprise in China, mainly engaged in the design, development, manufacture and marketing of Anta brand sporting goods, including sports shoes, clothing and accessories.
Fourth, Anta brand culture.
1. Mission: To integrate the spirit of sports beyond self into everyone's life.
2. Vision: To become a respected and sustainable world-class sporting goods company in China, with brand reputation and market share.
Verb (abbreviation for verb) core values:
1, brand first-we firmly believe that brand value is the benchmark of business decision-making and the core that Anta people strive to maintain.
2. Innovation and change-We are never afraid of the risk of change. We should foresee the forward-looking pattern and create the lifelong value of customers with on-demand innovation.
3. Pay attention to pragmatism-we are committed to the growth of sports with the attitude of "precise, meticulous, practical and strict".
4. Honesty and gratitude-We firmly believe in the principle of honesty and integrity, keep our promises, always be grateful and fulfill our social responsibilities.