Various arguments such as the art of successful operation of enterprises are also trying to find a magic weapon suitable for the development and revitalization of domestic enterprises. Thomas
J. Peters and Robles. Wortmann, two masters of management from Stanford University, has served this famous American for a long time.
Scholars from McKinsey & Company visited 62 large companies with a long history and the best in the United States, which are also profitable and
According to the growth rate, 43 outstanding model companies were selected, including IBM, Texas Instruments, Hewlett-Packard, McDonald's,
Kodak, DuPont and other industries. They made an in-depth investigation of these enterprises and discussed with professors in business schools.
In fact, this paper summarizes the seven elements of enterprise organization (referred to as 7S model) designed by McKinsey & Company Research Center.
Some characteristics of these successful enterprises are analyzed, and the book "Pursuing Excellence-the Secret of American Enterprise Success" is written and made public.
Many American companies have regained their lost confidence.
The 7S model points out that enterprises must comprehensively consider all aspects in the development process, including structure, system, style,
Employees, skills, strategies and the same values. In other words, the enterprise only has a clear strategy and a well-thought-out action plan.
Planning alone is not enough, because enterprises may make mistakes in the process of strategic implementation. So, strategy is just one of them.
Sue.
In the model, strategy, structure and system are considered as the "hardware" of enterprise success, with the same style, personnel, skills and * * *.
Our values are regarded as the "software" for the successful operation of enterprises. Mckinsey's 7S model reminds managers all over the world that software
As important as hardware, two scholars point out that companies have long neglected human nature, such as irrationality, stubbornness, intuition and happiness.
Informal organizations can actually be managed, which is closely related to the success or failure of each company and can never be ignored.
First, the hardware element analysis strategy
The strategy is to strive for the survival and long-term stable development of enterprises according to the internal and external environment and available resources.
The overall planning of enterprise development goals and the ways and means to achieve these goals are enterprise management ideas and a series of
Listing the results of strategic decisions is also the basis for making enterprise plans and programs. As a management theory, enterprise strategy is the most important issue in this century.
From 1950s to 1960s, driven by socio-economic, technological, product and market competition, business operators in developed countries,
On the basis of summing up their own management experience. 1947 Only 20% of American enterprises have formulated development strategies.
%, and 1970 has reached 100%. The Nihon Keizai Shimbun conducted a special survey on 1967 and gave it to 63 companies.
Among the big companies in Japan, 99% have strategic plans. According to a survey conducted in the United States, more than 90% of entrepreneurs believe that
The most time-consuming, important and difficult thing in the process of enterprise management is to make strategic planning. It can be seen that strategy has become
An important factor for the success of enterprises, the operation of enterprises has entered the era of "strategic victory".
Structured strategy needs a sound organizational structure to ensure its implementation. Organizational structure is the organizational significance and mechanism of an enterprise.
The basis of survival is the organizational form of the enterprise, that is, the goal, coordination, personnel, position, relationship and trust of the enterprise.
Effective arrangement and combination of organizational elements such as information. It is to decompose the objectives and tasks of the enterprise into posts, and then integrate the posts into departments.
Door, composed of many departments, is an organic whole of vertical right system and horizontal division of labor and cooperation system. The organizational structure is
To serve the implementation of the strategy, different strategies need different organizational structures, and the organizational structure must be coordinated with the strategy.
General Electric Company, for example, implemented a simple business division system in the late 1950s, but at that time, enterprises had begun to learn from it.
The strategy of large-scale operation. In 1960s, the company's sales increased greatly, but the management failed to keep up.
Diversified operations are out of control, affecting profit growth. In the early 1970s, enterprises redesigned their organizational structure and adopted strategies.
The structure of business units has solved the problem of lagging administration, properly controlled diversified operations and made corresponding profits.
Has been improved. Thus, the organizational structure of the enterprise must meet the needs of implementing the enterprise strategy, that is, the implementation of the enterprise strategy.
Organizational guarantee for implementation. In addition, two scholars found that simplicity is the organizational feature of successful American enterprises.
There are very few middle and senior managers in enterprises, and it is often seen that companies with less than 100 managers are operating tens of billions of dollars.
The reason.
The development and strategic implementation of institutional enterprises need a perfect system as a guarantee, but in fact each system is the soul of the enterprise.
It is also the concrete embodiment of strategic thinking. Therefore, in the process of strategic implementation, it is necessary to formulate an institutional system that conforms to strategic thinking.
It is necessary to prevent the system from being uncoordinated and uncoordinated, and to avoid the system deviating from the strategy. For example, the innovative 3M company.
Innovation system, in 3M, as long as a person participates in the innovative development of new products, his position and salary in the company are all from
However, it will change with the performance of the product. Even if he is just an engineer on the production line at first, if the product enters the market,
He can be promoted to product engineer, and if the annual sales of products reach 5 million dollars, he can become a product line manager.
Reason. This system has greatly stimulated the innovation enthusiasm of employees and promoted the development of enterprises.
Second, the analysis of software elements
Style two scholars found that excellent enterprises all show a management style of combining leniency with severity, centralization with decentralization.
On the one hand, they make the production department and product development department extremely independent, on the other hand, they stubbornly abide by several long-standing values.
* * * Same values Because strategy is the guiding ideology of enterprise development, only all employees of the enterprise understand this idea.
Only by using it to guide practical actions can the strategy be successfully implemented. Therefore, strategic research can't just stay at the top of the enterprise.
Managers and strategic researchers at this level, but all the people who implement the strategy should be able to understand the whole situation of the enterprise.
A slight intention. The same values of enterprise members have the functions of guidance, restraint, cohesion, encouragement and radiation, which can inspire everyone.
With the enthusiasm of employees and the will and desire of enterprise members, Qi Xin works together to achieve the strategic goals of the enterprise. this is
Enterprises need to publicize the strategy in various ways when preparing to implement it, so that all members of the enterprise can understand it.
Master it and use it to guide your actions. An important experience of Japan in economic management is to attach importance to communication and leadership.
The ideas of management and executive level enable the strategy formulated by the leadership to be put into practice smoothly and quickly.
The implementation of personnel strategy also needs sufficient manpower preparation, and sometimes the success or failure of strategy implementation really depends on whether there are suitable personnel to implement it.
Practice has proved that manpower preparation is the key to strategy implementation. An important principle of IBM is to respect individuals and spend a lot of money.
Spend more time to realize this principle. Because they firmly believe that employees are the source of efficiency regardless of their position. So,
While doing a good job in organizational design, enterprises should pay attention to the allocation of employees who meet the needs of strategic thinking and do a good job in training.
Assign them suitable jobs, strengthen publicity and education, and let people at all levels of the enterprise establish strategies suitable for the enterprise.
Thought and work style. For example, McDonald's employees politely provide smiling service; IBM's sales engineer skills
High technical level, can help customers solve technical problems; Disney employees are very optimistic about life. they
Brought joy to customers. Manpower allocation and training is a huge, complex and arduous organizational work.
Skills When implementing the company strategy, employees need to master certain skills, which depends on strict and systematic training. Matsushita Co., Ltd.
Konosuke believes that everyone must undergo strict training to become an excellent talent, such as the sword galloping in the sports field.
Will show their talents, but their amazing physique and skills, not out of thin air, but long-term physical and mental strict training.
The result of practice. If you don't receive training, even if you have a very good talent, you may not be able to play it.
Therefore, in the process of enterprise development, to fully consider the overall situation of the enterprise, only seven factors, soft and hard, can.
Only with good communication and coordination can an enterprise succeed.