The term crisis management was originally used for policies and measures to deal with international political and socio-economic accidents. Generally speaking, crises aimed at national security and international disputes are major. However, in management, the concept of crisis management has been applied to companies, public institutions and even all types of organizational management.
At present, the term crisis management mainly refers to the corresponding countermeasures and actions taken by the organization before and after the crisis, in order to mobilize resources, restore the stability and vitality of the organization and quickly restore effective management. In a word, crisis management should include three aspects: crisis prevention, crisis control and aftermath.
The main characteristics of crisis management:
Crisis management is a specialized management science, which is a pre-established prevention and treatment system and corresponding measures to deal with sudden crisis events, resist sudden disasters and minimize losses.
For an enterprise, it can be called enterprise crisis, which means that when the enterprise is faced with major accidents closely related to the public or customers, in order to cope with the crisis, the system and measures for preventing and handling these major accidents are established in advance within the enterprise, which is enterprise crisis management.
A special survey of the chairman and CEO of Fortune 500 powerful enterprises by Fickp, the author of American Crisis Management, shows that 80% of the respondents believe that it is inevitable for modern enterprises to face crisis, just as people are bound to face death. Among them, 14% people admit that they have been challenged by a serious crisis.