Shrek is the leading brand in the whole interior customization industry in China. Founded in 2003, Shrek is the core brand of Nanning Shrek Trading Co., Ltd., headquartered in Guangdong and Guangxi. Relying on digital technology and innovative development, Shrek has realized the transformation and upgrading of modern home manufacturing services, which is deeply loved and respected by consumers and designers!
Since its establishment, Shrek has advocated and realized the new concept of modern mansion customization. It is a fashion brand in the home furnishing industry, with design, luxury and technology as its brand genes and "young fashion" as its product positioning. It advocates the concept of "comfort, freedom and relaxation" and aims at improving the quality of life. Starting from the stylized and personalized design concept, we focus on the whole cupboard, wardrobe and study. Research on the service and design of personalized customized products such as wallboard and soft decoration customization is a professional whole house customization brand integrating R&D, design, production, sales and service.
Adhering to the concept of independent innovation and pursuing Excellence, Shrek is committed to promoting the concept of whole-house home customization and humanized storage, leading the continuous development and innovation of customized furniture industry, and becoming a disseminator of modern customization culture, an advocate of home life concept and a practitioner of unlimited non-standard customization.
Brand dreams and visions
Shrek can realize the networked enterprise of design, sales, installation and manufacturing; Shrek has always been committed to the high-end customization of the whole house furniture, advocating "good design, good life", always insisting on "taking practicality as the center and taking aesthetics as the foundation", always paying attention to the changes in the actual demand of international and domestic consumption, always committed to the innovative research and development of product design, and won awards such as "innovative benchmark enterprise" and "gold medal service provider" in the work design, and has always been committed to making good use of products to make more people realize their dreams of a better home life.
Shrek's dream is to take "residential design, customized in China" as his own responsibility, and insist on serving high-grade young people with high-quality products, fashionable designs and high-quality intimate details. Leading customized furniture to globalization.
Brand interpretation
The symbol of SRK is intended to realize the green dream, showing an upward trend, implying the cultural connotation of "thinking what you think". The English letter "SRK" of SRK is an artistic interpretation of the creative prototype, which is very modern and fashionable.
Brand concept
Corporate mission: To achieve a better life, enjoy what you think and know what you need.
Enterprise pursuit: customizing and rejuvenating the country.
Corporate vision: In the custom-made home furnishing industry, we are committed to becoming an industry unicorn.
Core values of the enterprise: design-driven, user-centered, will provide customers with "home-to-home" service, bringing customers personalized and world-class design enjoyment.
Brand story
In 2003, Shrek took the lead in introducing the cutting-edge kitchen design and wardrobe design. Based on the accumulation of kitchen design in 19 and guided by the mainstream of Italian luxury minimalist design, Shrek transformed and upgraded on 20 15, and launched new high-end customized whole house furniture to provide high-end customized products for new middle-class and new generation consumers.
Shrek brand means "first-class design" and adheres to the brand development goal of "design, technology and happiness".
Brand characteristics
Taking design, luxury and technology as brand genes, the pure Italian lifestyle and avant-garde concept are integrated into the minimalist design style to realize luxury, purity and minimalism, and the new standard of a better life is defined by combining home fashion elements and ergonomics. Taking "young fashion" as the product positioning, we advocate a refreshing new luxury life concept.