The most taboo thing about opening a pet store is that the business of the pet store is ups and downs. Traditional industries may have a low season, but the pet industry does not. So what if the pet store business is not good? How to stimulate consumers' desire to buy with promotion? Petdog pet franchise chain introduces you in detail.
What if the pet store business is not good?
First of all, time is limited
Pet shops have the same promotion as other stores. Like JD. COM's 6. 18 event and Tmall's1.1Singles' Day are all one day, but the sales volume of one day is often comparable to that of one month and two months, not only because the event is held on this day, the price will be lower.
Second, the number is limited.
Limit not only time, but also quantity. It is necessary to make a limited advertising slogan, for example, Petdog pets are on sale now, only for 100 yuan, pet vomiting blood is on sale, clearance is only for 50 yuan, and so on. At first glance, people know that the quantity is small, which gives people a sense of urgency and makes people understand that they need to snap up, otherwise they will be gone, and they can often achieve very good results in the promotion activities of pet shops.
Third, time-limited spike.
Time-limited spike is a very practical promotion point. Generally, online shopping is used more, and many online goods are robbed in a very short time, even for a second. Therefore, offline spike can also be used to attract consumers to buy, that is, to push a product to a very low price or even 50% or 30% off. Although it is a loss for pet shops, it can attract a large number of consumers. Similarly, spike also needs a limited time, otherwise the loss of pet shops will be great.
When holding promotional activities, you must prepare the goods. The promotion activities of pet shops can be held irregularly, but not often, otherwise consumers will easily lose their freshness.