Zhejiang Satellite TV, the full name of Zhejiang Radio and Television Group Satellite TV Channel, nicknamed Blueberry TV, is a comprehensive satellite TV channel under Zhejiang Radio and Television Group. June/KOOC-0/960/KOOC-0/0/KOOC-0/broadcast, June/KOOC-0/994/KOOC-0/satellite broadcast.
On August 25th, 2008, Zhejiang Satellite TV was revised and created its own brand "China Blue"? ; In the same year, I wrote "I love to remember lyrics", "I love to sing" and "I am a judge" as "The Three Musketeers of Variety". In 2009, Taiwan Province's song "Broad Sky and Blue All the Way" was released. 20 1 1, the dream variety "Chinese Dream Show" was released.
20 12 launched the concept of "the first dream channel" and launched the inspirational music commentary program "Good Voice of China"; In the same year, Taiwan Province's song Dream in the Blue Sky was released. 20 14, outdoor sports reality show "Running Man" started. 20 16 launched the indoor variety "Ace to Ace".
The Symbolic Significance and Channel Slogan of Zhejiang Satellite TV
The name of Zhejiang Province comes from "Zhejiang", also known as "Qiantang River", and the white curve in the middle of the sign represents Qiantang River, the mother river of Zhejiang. It also looks like the Chinese phonetic alphabet "Z". There is much water and rain in the south of the Yangtze River, so the logo takes blue as the background color, representing the lingering south of the Yangtze River with distinctive regional characteristics. The whole sign has the shape of "Zhejiang Province".
On August 25th, 2008, Zhejiang Satellite TV launched the brand positioning of "China Blue" with the theme of logo color. Blue is boundless, and the territory is far away. The river is as green as blue in spring. As a theme, the abstract color is different from other TV stations, and the channel features are distinct. Blue, which exudes artistic and humanistic flavor, is the true color of Jiangnan culture and adds humanistic flavor to Zhejiang Satellite TV.