In fact, for SAIC, from the independence of R-mark to the final landing of "smart car", it is not difficult to see that the pattern of SAIC's layout of high-end new energy market has become increasingly clear. On the other hand, the smart car endorsed by SAIC and Ali has obvious technical and financial advantages. However, in the face of a number of independent competitors such as BAIC Extreme Fox and GAC Ai 'an, as a "latecomer", the smart car wants to make a positive breakthrough, but there is still some suspense.
A new face taken from Zhouyi
165438+1On October 26th, the tens of billions project jointly built by SAIC, Pudong New Area and Alibaba Group was officially launched on June 26th.165438+1October 26th, the project was named "Smart Car" and settled in Zhangjiang Intelligent Park in Pudong New Area.
"Wisdom", taken from Zhouyi, means to consider everything with wisdom, in which "wisdom" is taken from righteousness, and a great innovation in software capability will become the core competitiveness of this new brand.
SAIC said that as the "No.1 Project" of SAIC, Intimate Automobile is responsible for the reform and innovation of SAIC mechanism and brand breakthrough. In order to achieve the above goals, SAIC, Alibaba and Pudong New Area have all assumed different roles.
Among them, SAIC is more inclined to provide the latest three-electricity technology and intelligent driving technology; Alibaba empowers smart cars with users' big data, the latest technology of Dharma Institute and the synergistic advantages of Alibaba Cloud and other ecosystems; Pudong New Area provides policy support for smart cars.
According to reports, at present, the first on-board positioning car of Chi Machine Automobile has a triple screen for interior design, including SAIC Silicon Valley Technology Company of the United States, which also provides relevant support. It is expected that winter tests will be conducted in Heihe by the end of 2020.
Undeniably, as the largest automobile company in China, SAIC's advantages are self-evident, and SAIC attaches so much importance to this project, which seems to explain from the side that confidant automobile endorsed in advance and quickly seized the field of smart cars.
It's not the first time to rush.
For SAIC, it is not difficult to see the smooth entry of smart cars and its determination to launch the high-end new energy market. The other meaning is naturally clear: I must eat this big cake in the high-end new energy market.
It is worth mentioning that before the smart car surfaced, SAIC had previously released the R brand, which was positioned in the middle and high-end new energy market. During the recent Guangzhou Auto Show, the R brand appeared as an independent booth, and SAIC's determination to impact the high-end development of new energy is self-evident.
Then, just over 200 days after the R brand went on the market, SAIC once again launched such a high-end intelligent pure electricity project, which means geometry?
What is certain is that the release of Smart Machine means that SAIC's independent high-end pattern is more clear. Today, SAIC has five independent brands: Zhiji Automobile, R Automobile, Roewe, MG and SAIC Chase. Among them, the first three have undoubtedly been refined to a certain extent in the field of new energy. First, smart cars have the highest positioning and focus on the high-end pure electric market; R car positioning 1.5-0.3 million yuan high-end pure electric products; Roewe gives consideration to low-end fuel vehicles and new energy vehicles.
Therefore, for SAIC, there is sufficient market logic behind promoting the confidant car project at the current time node.
It can be said that the smart car now gives the outside world the feeling that a rich prince of Wang Fu has married two princesses with rich backgrounds and property, and is ready to have an excellent son.
Self-challenge of intellectual self
In recent years, the entry of the "national team" of car companies has added many bright spots to the high-end new energy market. For example, Dongfeng and BAIC established Lan Tu and ARCFOX respectively, while Changan and Guangzhou Automobile made efforts to build high-end brands. The former will join hands with Huawei and Contemporary Ampere Technology Co., Ltd. to build a brand-new high-end smart car brand, while the latter will separate the new energy car brand Ai 'an.
In other words, despite the aura of SAIC and Ali, the competition in the domestic new energy vehicle market in the mid-to high-end field is very fierce, and it is not easy for Zhizhi to "get there first". Therefore, in my opinion, to say "the right time, the right place and the right people", in fact, smart cars only occupy one place-competitiveness.
After all, from the news we have learned so far, the core competitiveness of smart car is SAIC's leading strength in internet car. It should be pointed out that in recent years, SAIC has made great efforts in software, chips, high-precision maps, autonomous driving, AI? LAB, a new generation of electric buildings, travel services and many other fields have been forward-looking, and these new technologies are expected to be applied to Zhiji automobile products.
Therefore, you can see that * * * travel areas, such as enjoying the road and home, will constitute the core resources of Zhiji Automobile. You know, five years ago, SAIC and Alibaba jointly built the zebra system, which set off an intelligent networking frenzy in the entire automobile industry. Now, the two sides will join hands again, which is bound to raise the field of intelligent network connection to a new latitude.
As for the next "harmony between people", let the market make a decision.
Nowadays, the outlet of high-end new energy may have arrived, but if you really want to be the final winner, it is not as simple as releasing a brand and shouting some slogans. Everyone has seen the success of Tesla, but who has seen the sadness and helplessness of new cars such as Batten and Zhi Dou? Then again, as for whether Zhihu can succeed, it depends on whether SAIC and Ali can cooperate, especially SAIC.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.