Hotel management practice
Hotel management practice is an important part of modern hotel management, and it is also one of the core courses of tourism management and hotel management specialty in higher vocational colleges. This book analyzes human resources from the actual situation and tasks of modern hotel management, forms project modules through the guidance of typical tasks, constructs a new content structure, highlights the professionalism and application of vocational education, and enhances students' professional ability. This book includes nine modules: hotel management mode, hotel strategic management, hotel planning management, hotel marketing management, hotel human resource management, hotel materials and equipment management, hotel quality management, hotel information management and hotel safety management.
Hotel management concept
Modern hotel is a comprehensive service enterprise integrating food, accommodation, transportation, sightseeing, shopping and entertainment, and it is an economic entity that fully embodies modern scientific and technological civilization, material civilization and spiritual civilization. The textbook "Introduction to Hotel Management" should not only emphasize the theoretical and scientific nature of the subject, but also pay attention to the practicality and operability in hotel practice and application. It can not only enable students to learn the basic knowledge of hotel management, but also meet the needs of modern hotel management practice in technology and methods.
International hotel management
This book is a classic in the series of teaching materials of the American Hotel Association, which has far-reaching influence in the international hotel industry. This book seems a bit abstruse for people who are new to the hotel industry. However, if you are the director of the hotel department or above, you must read this book. From the introduction of international hotel groups to the influence of relevant policies in different countries on hotel management; From the main factors of hotel development needs assessment to the main principles of hotel management contract; From hotel marketing in the international market to transnational human resource management, this book has been covered and elaborated thoroughly. The author of this book is Chuck Y. Gee, an authoritative figure in the international hotel industry, and the translator is Professor Gu Huimin from beijing international studies university.