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I. Overall framework of activity planning scheme
What should be included in a complete activity planning plan? It can be expanded from the following parts.
(1) activity background/objective Before the activity begins, the activity background must be made clear. What is the background of the activity and what is the purpose of this activity? For example, an educational institution wants to jointly organize a large-scale offline activity, so the main purpose of your activity may be
A. Brand exposure
B, obtaining traffic
C, on-site transformation
For example, if the leader asks you to organize the annual meeting of the company, the main purpose of your activities may be:
First, let the leaders be satisfied
B, make employees satisfied
As for satisfying several leaders and satisfying 80% or 90% employees, this is your specific purpose.
Accordingly, you need to digitize the purpose of your activities. Goals should have a clear timetable and measurable data results. For example, the purpose of the above-mentioned activities of educational institutions, 50,000 brand exposures, access to 2,000 lists, and the on-site conversion of 100 are the real and visible purpose data of your activities, set specific corresponding time nodes, and finally assess whether your activities are finally completed smoothly. Well, if you say I don't have these assessment indicators, my purpose is to have fun and finish it. That's no problem. The purpose of the activity may be to increase some personal experience and complete it smoothly.
In short, under what background did you hold this activity (pre-activity survey), then what kind of activity purpose did you book and use it to do things (if you don't know why you want to do the activity halfway, then ... why don't you wash and sleep). The premise of action is to have a goal, and the goal should be clear enough to decompose the goal to work; Without a clear purpose, the road may go further and further!
(2) Activity venue
Why is the venue on the second block? For offline activities, there are too many situations in which there are problems in the venue that lead to GG. Be sure to determine the venue 15-30 days in advance (how long in advance depends on the scale of the event and the scarcity of the venue). Don't be busy most of the day. It's useless to do anything without a venue. If it is an online activity, determine the platform of the activity in advance, and what platform to play on? What are the rules of this platform? How are the preparation period, publicity period and activity period completed respectively?
(3) Details of division of labor
An activity needs a team to complete. Do a good job in the specific division of labor in the early stage, and everyone's ideal state is of course assigned to the work they are good at.
In addition, for a task, it is not recommended to say that two people are in charge at the same time (everyone is lazy, and it is clear who is mainly in charge and who helps to complete it). The finer the specific division of labor, the better. Key time nodes must be added! A task has an acceptance period, such as giving it to me at noon 12:00 the day after tomorrow, and specifying a specific date and time node (don't wait until the day before the activity to accept it, as a result, all kinds of tasks have problems and may be completely cold).
Can you interrupt a cool song? )
(4) Activity time
The activity time should be clear to the specific time of the day, including the schedule of preparation period, publicity period, activity day, follow-up report and other related stages. For online activities, it may be more detailed.
(5) Activity theme
The theme of the event is usually also used for the slogan of the event. Generally, it needs to be easy to remember and rhyme, and it needs to be closely related to the overall activity. It is best to add a theme explanation (a small slogan may make you "bald").
(6) Activity flow
For offline activities, it is suggested that the flow chart (in the form of attachment) be listed separately for the activity flow of the day. The content corresponding to the specific time period is clearly listed by the people on the stage. Ps: The lesson of blood tells you, make a clear connection with the host in advance (don't let the host go on stage with a little knowledge, don't ask me why, and don't ask my story)
(7) Activity budget
Since it is a budget, it always corresponds to where the money needs to be spent. A series of physical materials, non-physical materials, publicity expenses, host performers, venue expenses, etc. , are listed in a single table attachment. Only when the budget is clearly written can the leaders make clear arrangements.
(8) Risk control
Everything is risky, and the more prepared you are, the less likely you are to have an accident. However, double insurance is still necessary. If you can think of possible risks in the early stage, you need to prepare a plan B (what risks you can think of depends on experience).
Finally, it is suggested that when making a plan, the skeleton should be listed first, then filled with flesh and blood, and then the details should be perfected.
When you determine the skeleton, go back and fill in some flesh and blood, and finally perfect the details, your writing speed will be very fast. It's not that you fell into the black hole of details at the beginning, but after several days, you are still struggling with what font is better for the first one. Well, okay, next part.
Second, the activities should follow the relevant principles.
1. The purpose of the activity is always to carry out the whole activity.
Always do things with the purpose of the activity and carry on the whole activity. The premise of action is to have a goal, and the goal should be clear enough to decompose and implement the goal; Without a clear purpose, the road may go further and further! Activity target 1000 people. How should you plan the publicity platform? A series of work, such as publicity cycle, publicity methods, award setting and guest invitation, need to be carried out around the purpose of the event. The goal of the activity is to realize 100 conversion on site. How should you arrange the activity flow? How to set the words of "trust"? How to set up a preferential scheme? The development of any activity always revolves around the purpose of this activity. Run the purpose of the activity throughout the activity, and you are the most beautiful you!
2. Use activity survey data to guide planning.
What I'm talking about here is the previous activity research, and everything is based on data. Make use of previous activity data, similar activity data and other relevant data, and formulate activity objectives according to the survey results and background, so as to guide the whole activity plan and fully ensure the rationality of the plan. If all processes are carried out as scheduled and the purpose of the activity is not achieved, the person in charge of overall planning will not run away.
3, effectiveness first, creativity second.
This routine has been used in other activities. Is it still useful? There is no outdated routine in the activity, as long as it is effective. Don't spend all your energy on the creativity of the activity. You can spend three days thinking about a big idea, but this big idea may not bring you good results. The good effect I said is a good customer acquisition and effective traffic conversion. You can usually prepare a small notebook and write down the good ideas you think and encounter at any time. It is recommended to use this for follow-up activities!
4, feedback at any time, timely adjustment
Smooth sailing is always rare, and there will be some changes from preparation to completion. In short, feedback at any time and adjust in time! For example, the key figure A said that he might be unable to come because of something, and he couldn't decide whether to come or not on the day of the event. Then you can't say that you will try your luck that day, can you? Finding a substitute B in time and killing this risk may be a better choice (and everything that is basically possible that day will definitely happen, Schrodinger said). Don't already see a dead end, but also hit it and break your head!
Third, the spit of ideal and reality.
Friends may say that what you said above is too ideal, but the reality is not like this. You will encounter many unexpected problems.
1. The boss doesn't give the budget, so he can't go to whitewater empty-handed!
If the boss doesn't give the budget, first reflect on whether the budget is detailed enough and communicate with the leader in time. If the budget is unreasonable, convince the boss or modify the budget yourself. For leaders who refuse to communicate without approving the budget and let you guess for yourself, will you bring a knife? You can't even go to jail. You also said that you love planning?
2. I signed up 1 0,000, 1 0,000 people to be present. It's too difficult for me to fool around with these people.
Registration 1000. If no one maliciously brushes the data, can you contact in advance to ensure the attendance rate? Is it possible to consider establishing a WeChat group for early maintenance? Is the prize setting attractive? Is it ok to choose the time node? It should not be difficult to think about and implement related issues!
3. Other departments don't cooperate with me. I can't do this anymore.
It's normal not to cooperate with you. After all, not everyone in the world is your big brother. If you can solve it yourself, ask the department leader to explain it clearly. If communication can't be solved, ask the leader for help. Then, it is still very important to do well the interpersonal relationship of the company at ordinary times, and cross-departmental cooperation is a science.
There are more than n points to vomit. It means that you have found the problem. As for whether you have tried to solve it, whether you have thought about it, whether you have done it, and whether you have analyzed and summarized it after finishing it, that is another matter.
Conclusion:
In addition, some cases related to activities were prepared and 500 case materials were compiled. I like private messages in the background to receive my "case" for free!
Hey hey hey!