In order to ensure the orderly activities, it is often necessary to prepare an activity plan in advance. Activity plan is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. What are the format and requirements of the activity plan? The following is the nail tattoo 520 activity plan (generally 5 articles) that I have compiled for you, for reference only, and I hope it will help you.
Nail tattoo 520 activity plan 1 activity purpose:
Use Tanabata Valentine's Day promotion activities. This can improve the popularity of nail shops, expand new customers and give back to old customers.
Activity time:
20xx August 5 ~ August 8
Location:
manicure
Active object:
Fashion female consumers aged 20~50
Promotion:
1, banner publicity. You can hang a banner under the signboard of the nail salon. It is also a low-cost publicity method to let passing customers know clearly the location and promotion activities of nail shops, which can be used as a reference for small nail shops.
2. Distribute leaflets. One week before the event, you can arrange for people to distribute leaflets first. On the printed leaflet, the time limit, place, object and specific operation mode of the activity should be specified in detail. Can briefly introduce the specialty nail art projects in the store, such as the most fashionable French nail art, alternative nail art and so on (with pictures). Or, you can send some nail art works at the same time, so that customers can have an intuitive evaluation.
3. Warm SMS /QQ information. I believe that many nail salons have established customer files, taking advantage of the Tanabata plot, send them a blessing message in advance, and promote this promotion by the way.
Promotion content:
1, nail art is on sale. Discount is the most common promotion method in nail shops, and many consumers have come into contact with it and tend to do so. On Valentine's Day on Tanabata, nail salons can offer discounts on different grades of nail pieces.
2, membership card promotion. After the customer finishes the manicure in the shop, the clerk can ask the customer to apply for a membership card. The role of the membership card is that any manicure can be discounted at any time, thus locking customers, which is equivalent to small profits but quick turnover.
3, nail project promotion. In order to compete, nail shops regularly launch new projects to attract customers. On Valentine's Day on Tanabata, you may wish to publicize the newly launched nail art project and let customers know about it, because you have time at this time.
Precautions for promotional activities:
1, pay attention to training employees, from welcoming guests to manicurists, all need technical training and sales skills training.
2. Consider cooperating with beauty salons, fitness centers and other units to promote each other's products. * * * Sharing customer resources is an economical and fast way to get customers.
3. Compare with other well-run nail shops around to see the gap and advantages.
Nail tattoo 520 activity plan II I. Activity theme
Meet Tanabata, surprises constantly!
Second, the activity time
20xx August 5th to August 7th, * * * 3 days.
Third, the venue.
Ben manicure shop and various chain stores
Four. Activity content
1. Love is on Qixi, and roses express love.
During the activity, every customer who enters the store will be given a red rose to convey your deep love.
2, love your wife on Tanabata, happy and sweet.
On the seventh day of the seventh lunar month, you can get a 30% discount on each item when you come to the store with a marriage certificate.
3, romantic couples knot, fate knot on July 7.
During the activity, the store launched a series of products of "Romantic Lover's Knot" (some products are woven into Chinese knots with red ropes, named "Lover's Knot", "Heart Knot", "Hand Knot" and "Lucky Knot" respectively) to tie the knot for your love, and every day is Valentine's Day.
4, Tanabata love ceremony, digital expression
During the activity, the store launched 520 yuan (I love you), 1.3 14 yuan (for life), 1.234 yuan (plus with love), 2 1.34 yuan (love you for the third time), 9,475 yuan (happiness) and.
5, sweet encounter, happiness continues.
During the activity, customers who spend over 1999 yuan at one time can get a "diamond membership card" for free, and they can enjoy a 15% discount after holding this card.
Verb (abbreviation of verb) activity preparation
1. Prepare the goods and required prizes and gifts in advance.
2. Train the employees participating in the activities in advance.
3. Ask the store for support (let the deduction point, SMS, broadcast and other publicity).
4. Customer data should be accumulated in this activity.
Sixth, publicity and promotion.
1, member SMS
2. Arches, banners, X-shaped brackets and posters
3, shopping mall LED subtitles, broadcast publicity
The third activity plan of nail tattoo 520: low threshold entry method, overdraft method, comparison method, tearing method, POS marking method, cash stimulation method, experience method, special price method, over-value method, lottery method, replacement method, bundling method, packaging method, card transfer method, double method, referral method and serial accumulation method.
correlation method
Its policy is roughly as follows:
1, nail shop annual card 1800 yuan, and a set of gift packages worth 600 yuan in the second half of the year;
2, nail shop annual card 2000 yuan plan, on the spot to send 600 sets of gifts; In the second year, you can do beauty treatment as long as 1 yuan (in the first three months, you only do services and don't sell products. )
Note: As far as customers are concerned, they prefer to compare and take advantage. In fact, policy design is to let customers choose the second method, just to compare with the first one.
Tearing method:
Its policy is roughly as follows:
One, for example, related hand and foot project, which is called 100 project in 500 yuan. In fact, from hand to arm to toe, five places were done at a time, and the whole set was only equivalent to doing it ten times;
Secondly, if customers can make a deal on the spot, there will be as many as five or six kinds of gifts according to different consumers, and the amount will increase layer by layer, such as mini clothes, small gifts, extra times, multiple items, lottery tickets and so on.
Third, cases such as: nail shop common promotion policy: annual card: 2000 yuan, 1000 yuan products, 10 extra hand care.
Scheme 1: The manicure costs one yuan a day, and customers can enjoy the whole year's beauty care by paying 365 yuan, mainly to attract customers with low prices, and then earn other profits through annual sales.
Option 2: The annual card is 2,400 yuan, which will be returned at the end of the year if it has been processed for more than 38 times 1 1,000 yuan.
Scheme 3: Hand-foot Year Card will be promoted once (only once) in 5 yuan, and 99 times in 880 yuan (by appointment), less than 1.9 yuan/time. First, it will expand customers, and second, it will be unprofitable.
Overdraft method:
Its policy is roughly as follows:
Stored value card: At present, many nail products are sold with stored value cards. In the absence of new brands, new projects and new customers, the promotion policy is: each consumer pays 8000 yuan for nail care, 50% off items and 60% off products. Maybe 8 thousand, 6 thousand and so on The design of this promotion policy has advantages, but it is a huge loss for the nail profit.
Nail tattoo 520 activity plan 41. Tanabata Valentine's Day manicure activity plan-free trial.
Summer is the peak season for nail shops, and nail shops can do free promotions. The specific scheme can be to try to make a color, a whole hand or a hand for free. You can make customers spend money and get a New Year card through the trial effect. It is worthwhile to earn customers with a little money through free trial. Moreover, I think the promotion method of free trial will be very effective, because the amazing effect of seeing is believing has a very high probability of making customers tempted, so the nail shop owner can try this promotion scheme when the hot summer comes.
Second, Tanabata Valentine's Day nail art program-card promotion
Nowadays, card promotion is very popular in both beauty salons and hair salons. There are all kinds of cards, such as monthly card, season card, semi-annual card, annual card, gold card and VIP card. Manicure shops can do the promotion activities of buy one get one free in the nearby square, and take the opportunity to promote their own nail shops and nail effects to people around them, so that everyone can get a discount card to do nail work. By processing the card, the customer is locked. As long as these customers are well maintained in the future, business will not be bad.
Third, Tanabata Valentine's Day manicure activity plan-do activities on holidays
Doing activities on holidays is a good way to promote and market nail shops. Manicure shops can choose to do activities in the square around the shop during the Dragon Boat Festival, weekends and summer holidays. First, let more people know that there is a nail salon like yours near here. Second, include more potential customers and gradually become real customers. Third, through these activities, some nail products such as nail polish and nail polish remover are sold. In this promotion, it should be noted that:
1, first of all, we should inspect the square and determine the crowded time;
2. This kind of activity should be continued and done regularly, and can't come occasionally by feeling;
Customers absorbed through this activity must be well maintained, because word-of-mouth publicity will bring more customers. If customers are not satisfied, it will be difficult to attract more customers here in the future.
Fourth, Tanabata Valentine's Day manicure activity plan-quality improvement
Manicure belongs to the service industry, and the most important thing in the service industry is quality. Therefore, if a nail salon wants to operate for a long time, it must ensure the quality, including product quality (nail polish and nail polish remover), technical quality (manicurist's nail technique) and service quality (cleaning work in the shop and service attitude to customers). If the nail salon guarantees these qualities, it is hard for customers not to come to the door. Therefore, nail shops with bad business should quickly check their own quality and see if they have passed the customs. If they don't do well, they must make up for it quickly!
Five, Tanabata Valentine's Day manicure activity plan-delivery promotion
If the nail salon wants to have a good business, it should also do the most common promotion-delivery promotion. Although this promotion is very common, the effect is very good, and people around you will see it. Generally speaking, this kind of promotion is done around stores. People who receive leaflets will immediately know that this store is having a promotion and is having a discount. If you are interested in manicure, you will definitely go with curiosity, so that business will come to you. Then, just serve these customers well and make them satisfied with the manicure effect.
Nail tattoo 520 activity plan 5 I. Activity theme
(1) Theme: Valentine's Day lovers, true love and unlimited activities.
(2) Theme: If you love me, say it bravely.
(3) theme: family is priceless, and love me is rewarded.
These themes mainly focus on the cultural marketing of Valentine's Day. Valentine's Day on Qixi is a good day for lovers to get together. A man can send beauty and health to his lover or lover. With this as the theme, nail shops can focus on some services that can immediately see obvious effects, such as beauty and body shaping, in the formulation of promotional content.
Second, the active object.
1. Activity (1) Target audience: well-dressed, especially men who drive private cars and nail shop customers;
2. Activity (2) Target audience: husbands (or boyfriends) and nail salon members of the participants in the activity (1);
3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;
Three. Activity content activity
Activity (1): During the special activity of "Valentine's Day lovers, unlimited true love", all men can buy a special package of "Romantic Couples and Warm Hearts" at the nail salon and give it to their wives (girlfriends) to fully express their love and thank them for their support and help over the past year; Nail shop customers can also promote sales at the same time (couples enjoy preferential activities); Beautiful heart card can enjoy nine major discounts:
1, optional basic nursing items 12 times;
2. You can choose four body care items;
3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);
4. A bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;
5. Get a famous brand men's belt (or a famous brand shirt, wallet, etc.). );
6. Get a special cleanser for men;
7. Give male kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;
9. you can get a 10% discount on the same day booking; Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Activity (2): "If you love me, say it bravely" In the process of expressing love vows, all men and gentlemen (or boyfriends, please note: you don't need to buy the special package of "Lover's Romantic Heart") can get a love oath card from the nail salon, write down their touching words and stick them on the heart-shaped board at the door of the nail salon for everyone to witness.
Activity (3): During the best love story selection activity of "Love is priceless, love me is rewarding", all female friends can get 30 best love stories and choose their own best love stories to express various rewards. All female friends who participate in the selection can get a nail salon experience voucher (or a voucher of XXX yuan), and they can get beautiful prizes by participating in the lucky draw; On August 26th, 17: 00, the results were announced on the spot, and five awards were selected: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, a number of winners are selected to participate in the selection (awards and prizes are decided by the nail salon);
Fourth, the activities of publicity.
1, key publicity time: five days before the event.
2. Publicity means: a. Send an order (theme: letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-box display (activity description); D. newspaper clippings; E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);
Verb (abbreviation for verb) Activity Remarks:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity focus: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the actual expression of love;
3. Make the sales target of the activity, and decompose it into the corresponding task indicators of the manicurist, and reward according to the achievement rate after the activity.
4. Manicure shops should be properly decorated to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of the business circle and nail salon.