1, Sanyuan Breast Cream: Be a good woman.

It is difficult to advertise women's products, mainly because it is difficult to grasp women's mentality. From "it's no big deal" to "just be a woman", Sanyuan Beauty Cream is unique in creativity, not only in functional appeal, but also in advertising language, which is concise and accurate and understandable, especially for women.

2. Powerful: 27 layers of purification

This is perhaps the most classic rational appeal advertisement in contemporary China. Its unique USP and single theme are impressive. Although "27-layer purification" is not a unique concept, Robust is the first one to put forward it, and has brought this concept to the extreme, forming a brand concept exclusive.

3. Pepsi: the choice of a new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveyed the positioning of the brand, created the market and made great contributions.

4. Nongfu Spring: Nongfu Spring is a little sweet.

It's never too much for Nongfu Spring to start its brand with a slogan. Without this slogan, there will be no success of advertising, and the long-term accumulation of brands can not be separated from the role of this slogan. Look at bottled water from another angle and understand it in a different way of thinking, and you will find the difference, and then it is not difficult to shape your brand personality.

5. Shu: Promote the health of the whole family.

Procter & gamble's advertisements are never ostentatious, but real, which is a model of effective advertising. Shu is no exception. The first person to put forward the concept of sterilization, and the slogan of "promoting the health of the whole family" is also very real.