Before the 23rd Summer Olympic Games, it was not common for the organizing committee to put forward Olympic slogans. Even at the 23rd Summer Olympic Games in Los Angeles, there was no final theme slogan. However, "play a role in history" can be regarded as one of the most representative slogans put forward by the organizing Committee. Since then, the Olympic slogan has been paid more and more attention by the International Olympic Committee and the host city, and it certainly plays an increasingly important role in the preparation and hosting of each Olympic Games.

The host cities of previous Olympic Games have their own unique hosting ideas in the preparation and hosting work, and the theme slogan is a highly summarized and concentrated expression of the Olympic Games hosting ideas, condensed into a simple and powerful sentence, which is easy to remember, full of visual expression and emotional color and can be widely accepted by people with different cultural backgrounds. Its purpose is to widely spread the concept of hosting and Olympic culture, and to provide creative basis for various cultural visual design activities such as venue construction, cultural activities, image landscape, opening and closing ceremonies of the Olympic Games.

The slogan of the 23rd Summer Olympic Games in Los Angeles (1984) was put forward for specific work needs. Los Angeles is a region with multiple cultures, races and landforms. There are many large-scale activities every year, and local residents are used to large-scale activities, so their knowledge, understanding, participation and support for the Los Angeles Olympic Games are limited. In this case, the public relations department of the Los Angeles Olympic Organizing Committee began to organize some publicity activities, and used several different slogans according to the specific work needs to enhance the participation and support of local residents for the Los Angeles Olympic Games. These slogans only undertake clear work tasks and serve specific work objectives, and become an integral part of the public relations work of the Los Angeles Olympic Games. Did not undertake the function of fully embodying the culture and Olympic spirit of the host city, and then showing the overall image and appearance of this Olympic Games. "Participation in history" is one of the slogans used by organizers to encourage local residents to participate in the Olympic Games. In addition, the organizers also printed many Olympic champions and the slogan "Grow with the Olympics" on many outdoor billboards to enhance people's understanding of the Los Angeles Olympic Games. These publicity activities lack systematic organization and awareness of active promotion, so the effect is average. The residents' active participation in and support for the Los Angeles Olympic Games is largely related to the patriotic upsurge triggered by the retaliatory boycott of the Soviet Union and eastern countries.

Seoul, Korea, 1988

The theme slogan of the 24th Summer Olympic Games is "Harmony and Progress". 198 1 10 After Seoul won the right to host the Olympic Games, the first thing the Democratic People's Republic of Korea did was to recall its members who attended the regular meeting of the International Olympic Committee. In order to avoid a new round of boycotts by the Soviet Union and other socialist countries that have not yet established diplomatic relations with South Korea, the International Olympic Committee, under the leadership of President Samaranch, has done a lot of work, and even proposed that Pyongyang and Seoul jointly host the Olympic Games, and finally limited the boycott to the Korean peninsula. The organizing committee of the 24th Summer Olympic Games in Seoul also actively promoted the concept of "harmony and progress" and became the theme slogan of the 24th Summer Olympic Games in Seoul. It emphasizes the Korean people's ideal of pursuing harmony and progress, and aims to show their adherence to and innovation in the Olympic Charter. At the same time, it tells the progress of mankind, shows the excellent national culture and excellent Olympic Games hosting level of Korea, and tries to imply its unremitting efforts and great contributions to the Olympic Movement under the international situation at that time.

1992 Barcelona, Spain

The 25th Summer Olympic Games in Barcelona, Spain (1992) is an unprecedented reunion of the world Olympic family. After the 22nd Summer Olympic Games in Moscow and 23rd Summer Olympic Games in Los Angeles boycotted by the United States and the Soviet Union and the 24th Summer Olympic Games in Seoul boycotted by North Korea, the modern Olympic movement finally ushered in a happy reunion after years of low tide. When the cloud in international politics and hostility in the Olympic Games dissipated together, the 25th Summer Olympic Games in Barcelona loudly shouted the slogan "Friendship is life", which not only emphasized the eternal theme of friendship and peace in the Olympic spirit, but also expressed the expectations and aspirations of people all over the world, trying to give the Barcelona Olympic Games a glorious historical position. In other words, the Barcelona Olympic Games will be the witness and commemoration of peace and friendship, and will remain in the history of the Olympic Movement forever.

Atlanta, USA 1996

The 26th Summer Olympic Games is a very memorable Olympic Games, which coincides with the 0/00th anniversary of the modern Olympic Games 1 KLOC-0, so it is also called the Olympic Games of the Century. It is natural that "Celebration of the Century" has become the theme slogan of the Atlanta Summer Olympics. Correspondingly, the number "100" is frequently used in the preparation and holding of this Olympic Games. Organizers not only designed it directly as the emblem of this Olympic Games, but also formed the pattern of "100" for many times in the artistic performance of the opening ceremony, making this Olympic Games a grand ceremony to celebrate the centenary of the modern Olympic Games, and also implying that the modern Olympic Movement has gone through 65,438+in ups and downs.

Sydney, Australia, 2000

The theme slogan "Sharing Spirit" of the 27th Summer Olympic Games was put forward by Sydney in 1992. At that time, Sydney was bidding for the 27th Summer Olympic Games. This slogan actually first appeared as a bidding slogan. Through this slogan, Sydney tries to embody the characteristics and ideals of the Olympic spirit enjoyed by the whole world, and also tries to inspire and set off the upsurge of Sydney and Australians applying for hosting the Olympic Games as an invitation to people all over the world to participate in and share the Sydney Olympic Games. This slogan was used from the Olympic bid to the end of the 2000 Sydney Olympic Games. Amazingly, since Sydney's bid for the Olympic Games, "sharing spirit" has almost become the spiritual leader of the Sydney Summer Olympic Games. Inspired and promoted a series of activities such as visual design and image promotion of the Sydney Olympic Games, and made great contributions to shaping the overall image of the Sydney Olympic Games.

2002 Winter Olympic Games in Salt Lake City, USA

Speaking of Olympic theme slogans, it is worth mentioning that the contribution of the 2002 Salt Lake City 19 Winter Olympics in the United States is recognized as the most successful Olympic slogan in history. From 65438 to 0995, Salt Lake City of the United States won the right to host the 2002 Winter Olympic Games, but Salt Lake City immediately fell into an endless bidding scandal. After the resignation of the chairman of its organizing committee, the new chairman of the organizing committee of Salt Lake City believes that it is urgent to re-establish and correct the public image of the Salt Lake City Winter Olympics. In this context, the theme slogan "light the fire inside" stepped onto the stage. "Flame" is a symbol of justice and purity. The burning flame in the heart symbolizes the justice in this Winter Olympics, showing the organizers' spirit of facing rumors and bravely defending themselves. The opening of the Winter Olympics in Salt Lake City coincides with the aftermath of "9. 1 1 event". Such a slogan with the connotation of "justice" not only defends the United States again, but also plays a role in inspiring the American spirit. "Fire in the heart" is naturally understood as "hope in the heart". Salt Lake City Winter Olympics carried out this slogan in the visual design of torch and medal, which not only showed the meaning of the slogan intuitively, but also realized the harmonious coexistence of ice and fire visually, and naturally became a very successful slogan case in the history of modern Olympic Games. "Light a fire in my heart" was also written as the anthem of this Olympic Games and became the theme of its opening ceremony as a design concept.

Athens, Greece, 2004

The organizing committee of the 28th Summer Olympic Games summed up the slogan "Welcome home" from the concept of "inheritance, humanity, participation and celebration", which not only included the most sincere and warmest welcome of the Athens Olympic Games to all members of the global Olympic family, but also fully expressed the joy and pride of Greece's return to the Olympic Games as the birthplace of the Olympic Movement. Inspired by this slogan, the audience witnessed the Greeks' display of Greek culture and the history of the Olympic Movement at the opening and closing ceremonies. Greece's great contribution to mankind is deeply rooted in the hearts of the people, which is exactly what the organizers expected. As a slogan, the success of "Welcome Home" lies in: firstly, it maximizes the interests of the host country in terms of cultural reputation and status; Secondly, the positioning and theme of the Athens Olympic Games were found very accurately.

In 2008, Beijing, China

The theme slogan of the 29th Summer Olympic Games "One World, One Dream" embodies the essence and social value of the Olympic spirit, such as "Olympic Games promotes peace and understanding through sports"-unity, friendship, progress, harmony, participation and dream. It is also a concentrated display of China people's understanding of the Olympic Movement. It embodies the ideal and pursuit of harmonious coexistence between man and nature and between people in China traditional culture, and also expresses the beautiful wish of creating a new world of "peaceful progress, harmonious development, harmonious coexistence, win-win cooperation and a better life".

20 12 London, England

On April 20 12 18, the slogan of the London Olympic Games was announced after the countdown to the opening ceremony 10. The slogan is to inspire a generation, which translates into Chinese as "inspiring a generation". The slogan was announced at the 100 day countdown celebration held at the Royal Botanical Garden in London that morning.