Strive to make every child in the country smarter and happier because of the company of Xingjie toys, and contribute to the overall improvement of the IQ of the Chinese nation. (Keywords: smart, happy, national IQ)

corporate vision

Create a well-known brand in the field of deformation toys and create a national deformation culture.

Enterprise spirit: honesty, unity, pragmatism and innovation.

(a) integrity-honesty, faith also; Faith, sincerity; Treat people with sincerity, treat people with sincerity, treat people with faith, do what you say, do what you say, and keep your promises;

(2) Unity-contains two contents, namely, internal unity among colleagues; The unification of agents and companies;

(3) Pragmatic-hard-working, not grandiose, not proud, and constantly learning and making progress;

(4) Innovation-product innovation, concept innovation, service innovation and target innovation.

Business philosophy: customer-oriented, mutual benefit and win-win;

Brand slogan: changeable wisdom, unlimited happiness.

(1) ever-changing: the products of Zhizun brand will still be mainly "deformed".

(B) Infinite happiness: a manifestation of corporate culture.

Brand core value

Stimulate the right brain and tap the potential-let children show their talents in happiness and exercise their talents.