From the initial positioning of product research and development, the products have entered the market and are sought after and loved by our customers.
It only took five years, during which the blue and white flooring brand experienced ups and downs, and finally occupied a piece of land in the industry and gained a firm foothold.
The appearance of blue-and-white floor not only carries forward the Chinese national culture, but also inherits the traditional quintessence art of China-"embedding, engraving and painting".
While adhering to culture, it has set an example for traditional industries in China.
Innovation and development is the foundation of blue and white flooring brand based on the market.
Centennial craftsman company always regards innovation as its life, development as its goal, and is conscientious.
On the premise of ensuring the product quality and improving the after-sales service system, we have made continuous efforts to innovate, and successfully made four traditional handicraft skills on the wooden floor for the first time, namely, inlaying (gold, silver, pearls, precious stones, shells, etc. ), baking painting, carving (relief), painting art (Chinese painting, oil painting, watercolor painting, decorative painting).
Make sure that every blue and white floor is handmade.
It is the gratitude that every blue-and-white person should have from the society and repay the society, and it is also a social responsibility.
60% employees of Centennial Craftsman Company are disabled friends. All kinds of precious wood will become high-grade parquet floors with collection value, ornamental value and practical value as long as they pass through the hands of these disabled friends.
Not only can it be laid on the ground, but it can also be attached to the wall (blue and white wallboard) and hung on it (blue and white ceiling).
Focusing on the three mainstream decoration styles of "modern simplicity, European romance and Chinese elegance", the products are divided into blue-and-white flooring, blue-and-white wallboard, blue-and-white ceiling and common solid wood parquet flooring.
Created "blue and white floor, floor in blue and white"
Product Positioning With the development of the socialist market economy and the improvement of people's living standards, China's market has moved from a seller's market to a buyer's market, and people have put forward more, higher and newer requirements for the goods on the market.
Faced with a serious surplus of commodities in the market, how can enterprises meet the increasingly personalized needs of consumers? As a member of many wood flooring enterprises in China, Centennial Craftsman Wood Products Co., Ltd. has the obligation and responsibility to contribute to the prosperity of wood flooring industry in China.
With the continuous improvement of people's living standards and rapid economic growth, the home building materials industry has also developed.
Home decoration tends to be more and more beautiful, fashionable, luxurious and noble, green and environmentally friendly, and gradually yearns for the pursuit of material civilization and spiritual civilization.
High-quality, high-grade life makes our home and office more cultural.
In this high-speed market environment, Centennial Craftsman Wood Products Co., Ltd. has created a unique road to meet the needs of the broad masses of people for high-quality life.
Blue and white floor brand products will be launched in due course, and under the guidance of the spirit of innovation and development, research and development will continue.
In the end, the products of blue and white floor are fixed into three series.
First, the modern minimalist series products are suitable for young men and women who just got married. They like to decorate their homes in a simple and fashionable way without losing the luxury quality of their living environment. In this city where the frequency of life is gradually accelerating, such an environment is easier for them to find, that spiritual wheat field.
Secondly, European romantic series products attract high-end people who love European and American luxury styles. It has always been the wish of these people to decorate their home and office environment with colorful and full personality.
Thirdly, Chinese elegant series products make people who prefer China culture and fresh and elegant living environment have a special liking. This group of people like comfortable and natural environment, whether at home or in the office, they will decorate more culturally. The element of Chinese style is their pursuit of returning to nature.
In each different series, blue and white floors can be laid on the ground, pasted on the wall and hung on it according to different patterns.
Completed the customization demand of art floor in high-end market.
Blue-and-white floor brand products have locked in high-end people with different needs at different stages through different style series.
In this way, every blue and white floor made by our disabled friends is more meaningful.
Corporate culture logo design concept 1, side elements:.
2. Conception intention: Snail is a representative mosaic material of blue and white floor, which has a history of more than 400 million years and has survived the baptism of nature.
3. Symbolic significance: the shape is like the number "6", which symbolizes good luck in China and indicates the smooth development of craftsmen in the past century.
The combination of several small rooms looks like a rotating waterwheel, and the century-old craftsman is also a wood product enterprise. According to the five elements, it is called "aquatic wood", which conforms to the law of natural coexistence.
The combination of the atmospheric chamber and several small chambers looks like an ancient eight diagrams of Yin and Yang, representing the steady development of a century-old craftsman.
Blue-green represents the grand blueprint of a century-old craftsman and his harmonious mission to society.
The code of conduct of "Blue-and-White People" regulates the thoughts and behaviors of personnel, franchisees and salespeople in the terminal sales places of blue-and-white floors with the "five permanent members".
"Benevolence, courtesy, wisdom and faith" is not only a way, but also a way of management.
Absorbing the essence of The Analects of Confucius and doing a good job in enterprise management is the key to establish a good reputation, win a competitive advantage, seek rapid development and build a famous brand.
1. Establish the management thought of "benevolence"
"Benevolence" is the central category and the highest moral criterion in the philosophy of The Analects, and its original meaning is friendship, mutual assistance and sympathy.
As a brand enterprise, if it wants to enjoy a high reputation and popularity in the society, it is necessary to establish the enterprise ideal of serving the people, the country and the society, apply good virtues to the people, treat other enterprises or customers sincerely and friendly, and strengthen communication, understanding and contact between the two sides.
Don't forget that others have helped you, and look for opportunities to repay you. When others are in trouble, you should lend a helping hand to help them solve their problems.
Only in this way can we win the true feelings and friendship of the vast number of users, establish unbreakable relationships, create a harmonious environment for enterprises, get the full support and enthusiastic care of others, and thus promote the vigorous development of enterprises.
2, the use of "righteousness" as a management tool.
"Righteousness" is one of the important moral norms in The Analects, which means that people's thoughts and behaviors should meet certain standards.
In today's business world, most outstanding entrepreneurs attach great importance to the role and effect of "righteousness" in enterprise behavior, and regard "righteousness" as the main aspect of the pillar of enterprise spirit, emphasizing both making money and friendship, and emphasizing economic and social benefits.
In modern enterprise management, we should not only admit that the pursuit of material benefits conforms to human feelings, but also pay attention to the fact that this pursuit must conform to socially recognized moral standards and jurisprudence.
Talking about "righteousness" is generally not against profit. It emphasizes justice first, justice for profit, and advocates that "a gentleman loves money and takes it wisely", and does not make ill-gotten wealth or do unjust things. Resolutely oppose valuing profit over righteousness, forgetting righteousness, being heartless and even unscrupulous for profit.
Correctly handle the relationship between righteousness and interests, establish the unity of righteousness and interests, and never "confuse the heart with interests" and make money by hook or by crook.
3. Establish management characteristics based on "courtesy"
"Rite" is the basic category of moral thought, which refers to all kinds of laws, regulations and moral norms.
Compared with the inner moral feelings and the "benevolence" of thoughts, "courtesy" is an external behavior, which plays a role in regulating interpersonal relationships and realizing social harmony and tranquility.
"Rite" is the standard of self-cultivation.
"Rite" is an external moral norm. In the modern civilized commercial society, "Li" has a broader and richer connotation.
An enterprise is an organism in society, and its members are individuals in society. Only by following some social norms can we become a "etiquette enterprise".
As an operator of an enterprise, the code of conduct should be regulated by "courtesy", which is one of the main bases for managing an enterprise.
Salespeople should serve the public wholeheartedly.
It is particularly important for enterprises under the market economy system, which is the guarantee for their survival and the condition for their development.
Because in the fierce competitive environment, only by serving the public wholeheartedly, adopting polite, welcoming and thoughtful strategies, and striving to meet customers' needs, can enterprises gain consumers' affirmation and praise, enhance the confidence of new and old users, attract more customers, survive and gradually develop.
4. Establish an "intelligent"-driven management strategy
"Wisdom" in The Analects of Confucius refers to the intelligent and intelligent character.
In the complicated and changeable business world, we must rely on talent and extraordinary wisdom and strategy to win.
To improve competitiveness, create famous brand undertakings and enhance comprehensive strength, we must give full play to the role of talents; Strengthen the cultivation of the quality of all staff, and cultivate a group of smart and wise managers and business managers.
As a salesperson, the most basic quality is to be familiar with the relevant knowledge of the products sold and the knowledge of related disciplines. Only in this way can we better complete the task.
5. Follow the management principle with "credit" as the core.
"Faith" is one of the important categories in the Analects of Confucius, which generally refers to the moral quality of honesty and trustworthiness.
Keeping promises and keeping promises are the virtues of the Chinese nation.
Confucius famously said: "Since ancient times, everyone has died, and people can't stand without faith."
Win the trust of customers, the enterprise will develop steadily; If you break your promise to customers, your company will be unable to move.
Therefore, the reputation and image of enterprises become more important than the price of products.
Customer is the real cornerstone of enterprise's survival and development.
To this end, the center of business activities of enterprises is customers, and turning around customers is an eternal topic of modern enterprise management.
The key to the success of an enterprise lies in its customers and depends on whether it wins their trust.
Modern enterprise managers put forward the slogan of "customer first, reputation first", that is, to provide customers with comprehensive and satisfactory services (including material needs and spiritual needs). This is one of the most effective ways to establish corporate image and improve corporate reputation.
Now "customer is God" has become the motto of enterprises.
Offending "God" and losing "God" is tantamount to losing your job! Nowadays, with the rapid development of the world economy, commodities are increasingly abundant, competitors of similar products are increasing, consumers' eyes are improving and their status is increasingly prominent. If you are not careful, the potential customers will be lost, and customers will become more and more aware that they are killing people to seize power when they choose to buy more or less.
Salespeople face customers directly every day, and their words and deeds are affecting customers' cognition and judgment of the company.
Therefore, salespeople should return humanity to its origin and standardize their thoughts and behaviors with "benevolence, righteousness, propriety, wisdom and faithfulness", so that they can not only become employees who contribute to the long-term development of enterprises, but also become people who are constantly improving.
Corporate mission of inheriting ancient art
Create a fashion brand and create a boutique.
Returning to the society and inheriting the spirit of enterprise
develop
Integrity of innovative management thought
The mutually beneficial quality policy is meticulous.
People-oriented excellent management concept
Seek truth from facts, work attitude and study hard.
The core values of conscience enterprises come from society.
Reward the honor of social blue and white, the only representative of China wood flooring industry participated in the "20 10 Shanghai World Expo", the products exhibited were permanently collected by the Expo organizing committee, and the core technology of the products won the gold medal at the China International Patent and Famous Brand Expo hosted by China National Intellectual Property Administration, and was awarded the National Disabled Persons' Federation Demonstration Base by the Central Civilization Office, the Ministry of Civil Affairs and the Hebei Disabled Persons' Federation, the Hebei Disabled Persons' Federation awarded the orientation training and employment base for the disabled, and the special education college of Changchun University awarded the designated employment base. In 20 12, the member units of China Building Decoration Association were rated as "Famous Brand Products of Small and Medium-sized Enterprises in Hebei Province" by Hebei Small and Medium-sized Enterprises Bureau, and the enterprises passed the third-party certification of ISO-900 1 quality management system. The product standard (local) is formulated by the national quality trustworthy product China famous brand blue and white floor maintenance. Please check in in time after the floor is paved. If you can't check in in time, please check and maintain it regularly. It is recommended to do it once a week.
When cleaning the floor, wipe it with a wringing cloth that doesn't drip.
Keep the indoor humidity between 40% and 80%, keep the floor dry and clean, and wipe it with a wringing cotton mop for daily cleaning.
In case of stubborn stains, wipe them with neutral detergent first, and then wipe them with a wringing cotton mop. Do not scrub with organic solvents such as acid, alkali solvent or gasoline.
In daily use, we should pay attention to avoid scratching the floor with heavy metal sharp tools, glass bricks, spikes and other hard objects; Don't drag on the floor surface when moving furniture; Don't expose the floor to open flames, and don't put high-power electric heaters directly on the floor; It is forbidden to place strong acidic and alkaline substances on the floor; Flooding is absolutely forbidden.
In order to maintain the beauty of the floor and prolong the service life of the paint surface, it is recommended to use special oil essence and maintain it by professionals. It is recommended to lay new floors twice a month within half a year and once a month after half a year. It is best to keep the same brand of oil essence.
Avoid exposing the floor to the sun for a long time, so that the paint surface of the floor will age ahead of time.
If the installation place is temporarily occupied, please keep the indoor air circulating, and do not cover the ground with airtight materials for a long time, resulting in local color difference.
Please put a mat at the entrance to avoid bringing sand into the room. Clean and vacuum the floor regularly to prevent sand from scratching the paint surface of the floor.
In the dry season of autumn and winter, humidify with a humidifier or put a few pots of water, or mop the floor with a non-dripping wet mop to keep the relative humidity of indoor air between 40% and 80%. In wet season, it is necessary to ventilate and exhaust humidity or use the dehumidification function of air conditioner to balance humidity.
Heavy objects should not be placed symmetrically, but should be placed on one side as far as possible to ensure the free movement of one side of the floor and avoid the floor arching.
When potted indoors, please make sure that the tray is watertight.
Please close the doors and windows in time in rainy days.
Product effect display