The core slogan of real estate is the soul of advertising copy, which is highly concentrated text. It is a sentence or sentence that sublimates and reconciles its core concept and life concept on the basis of accurate positioning of real estate projects, which makes the audience remember deeply and has a special position, which is particularly important.

The core slogan of real estate is also called slogan, which is the essence of advertising copy.

The function of real estate core advertising language is to summarize and prompt the contents of real estate advertisements, help consumers understand the central idea of advertisements at a glance, not only prompt the essence of the theme of works, but also attract consumers' interest, liveliness and beautify the layout.