Responsible for managing the sales platform of the operating company, making the online store more efficient, and constantly following the operating rules of the platform and completing the sales performance, and making strategic plans and long-term goals for the company.

1. Formulate and break down quarterly and monthly sales plans of each department (person in charge), and guide each department to complete sales tasks. 2. Supervise the personnel of product, design, warehouse, customer service and other departments. 3. Control operating costs and improve the comprehensive economic benefits of the company.

4. Responsible for key performance indicators, such as sales, inventory turnover, commodity shortage and service quality. 5. Adjust the market, and formulate corresponding competition and cooperation strategies and promotion strategies. 6. Crisis handling of serious customer complaints. Improve the morale of company personnel. Scope of work:

Daily management of the store

First, check and master the following data every day:

Marketing Data: Visits (PV), Visitors (UV) Transaction Data: Subscription: (Subscribed yesterday, subscribed every month)

Payment: (paid yesterday, paid monthly) Payment rate: (paid yesterday/subscribed yesterday) Conversion rate: (paid yesterday/number of visitors) Return and exchange data.

Commodity information: stock style and stock quantity (mainly focusing on about ten best-selling commodities)

Track the arrival information of hot-selling items inventory and average daily sales.

Pay attention to the top 20 models and newly sold products.

Customer information: geographical origin of customers (statistics can be made once a month)

Customer return rate (just count once or twice a week)

Customer evaluation (unless there are bad reviews, you can mainly focus on the evaluation of hot-selling items. If you have enough time and energy, you can thank customers for their helpful comments on our sales. If you are not satisfied with the comments that have an impact on our sales, please explain them sincerely-reply in text at the bottom of the comments)

Customer repeat purchase rate (once a month is enough)

VIP members of the store (count the times every week to see how many steps there are)

Second, the store view: the exchange area replies to the store picture view column setting to view the store mail view.

3. Check out Taobao's shops with similar products:

Look through the data cube, search (page style, sales order status, evaluation, etc. )

Fourth, online store operation:

) 1 About management work

A. implement the store to achieve the established performance goals.

B control the return on investment of the store (that is, the ratio of operating costs to sales performance or return on investment). Operating costs include advertising fees, free postage, discounts and promotions. At present, scores below 1:3 mean failing, scores above 1:3 mean passing, scores above 1:4 mean being good, and scores above 1:5 mean being excellent.

The company organizes colleagues to hold activities at least once a month, which can be dinner, going out to play or karaoke, in order to increase the cohesion of the team.

The department meets once a week, mainly reviewing two aspects; -one is from the aspects of work, such as performance improvement and professional and technical ability improvement, and the other is mainly from the aspects of values.

Daily, weekly and monthly summary and plan, and check every process in real time.

Pay attention to daily order amount, payment amount, payment rate, daily store traffic, independent IP, contribution value of each independent IP, and advertising consumption.

Make an overall evaluation of the theme, launch time, launch operation cost, launch effect, flow, conversion rate and ROI of the monthly activities of Sticker Shop.

Peer competitor data, performance, trends, new products, hot-selling products, etc.

At present, technical exchanges between colleagues in this department, on the one hand, enhance team cohesion, on the other hand, enhance professional skills, store exchange areas, and reply to store mail questions.

(2) About the store

Haitian subscription, order number and guest number; Payment, payment rate, number of shop consultations on the document day, transaction number, transaction rate, 10 Check customer service chat record, service quality check, reply from four store communication areas, and post check of five stores.

(3), about the team

Haitian Analysis Daily also analyzes and summarizes the data of other operating colleagues, cares about the life and work of colleagues around us, gives corresponding help and guidance, organizes activities in Haiyue to ensure that every colleague has the opportunity to participate, and the customer service problem order of Store No.4 must be handled within 24 hours.

(4) About operation

1. Sign up for the Taobao free resource activity.

2. Haitian checks whether there are any errors in the pictures on the homepage and activity page of the store; Adjust the products with low conversion rate in the store display; Timely supplement the in-store product display.

3. Planning and arrangement of in-store activities

4. Store operation strategy and brand maintenance

There are regular activities in the store every week, such as group buying on Monday, special price on Tuesday, new products on Wednesday and free mail on Thursday.

6. Page revision and design

7. Placement of diamond booth (including materials)

8. Shop assistant management (refers to store VIP)

9. Design creative company mascots and slogans to promote the company.

10. Tell the customer service about the latest activities or products to be promoted, and the customer service will make recommendations.