◎ Core slogan: Integrity and consistency.

◎ Marketing slogan: Pursuing maximum customer value!

◎ Service slogan: We are more attentive!

◎ Vision of Elephant Circle: (Sincerity) The first brand of building insulation materials in China.

◎ Xiangyuan's mission: (sincerely) to strengthen the enterprise to serve the country and achieve you and me.

◎ Ideal: (honest) Diligent and pragmatic, pioneering and enterprising.

◎ moral expression: (honest and clean) be upright and do upright things.

◎ Ideographic values: (Honesty) Be honest and trust people.

◎ Talent concept: character first, loyalty and equal competition.

◎ Quality concept: advocating quality, winning credibility and respect.

◎ Management concept: fairness, standardization, directness and high efficiency.

◎ Manufacturing concept: manufacturing standards are constantly improved and surpassed.

◎ Market concept: the market is unique, work hard and never give up.

◎ Innovation concept: opportunity-oriented, achievement-oriented, and R&D market creates value.

◎ Behavior concept: honest and realistic.