Jin: Add "blessing" to the Olympics. Jin made a different interpretation of the Olympic spirit: gathering is a blessing, participation is a blessing, peace is a blessing, enterprising is a blessing, friendship is a blessing, and sharing is a blessing. The integrated dissemination of "Olympic Blessing" makes Jin Liufu's "blessing culture" by going up one flight of stairs. Driven by the concept of "Olympic Blessing", the terminal sales of Jinliufu increased rapidly at the rate of 15%.
Baisha: Keep flying. During the Athens Olympic Games, Baisha Tobacco launched an image advertisement of "My heart is flying at the moment of the Olympic Games". After Liu Xiang won the championship, Baisha quickly attacked and became the first enterprise in China to sign a contract with Liu Xiang, and launched an image advertisement in Liu Xiang, which reflected Baisha's strong decision-making power and action. Liu Xiang's potential is still not to be underestimated. Youth is his greatest advantage, and the 2008 Beijing Olympic Games is also the stage for him to fly. Considering this factor, the value of Liu Xiang will be greatly enhanced. Baisha will undoubtedly gain more value by cooperating with Liu Xiang at this time.
Lenovo: Olympics opens the way to internationalization. On March 26th, 2004, Lenovo Group signed a cooperation agreement with the International Olympic Committee in Beijing, announcing that it officially became the global partner of the 6th International Olympic Committee. This is the first time that China enterprises have obtained this qualification in Olympic history. Many observers believe that Lenovo, with an annual turnover of HK$ 20 billion, still belongs to the "low-income" class among previous top sponsors, so this decision seems a bit risky. But if Lenovo wants to go international, the Olympic Games is the best platform. In the 2008 Beijing Olympic Games, Lenovo will exclusively provide desktop computers, notebooks, servers, printers and other computing equipment and technical support to the Olympic Committee and the Olympic delegation. Lenovo hopes to complete internationalization, just like Samsung. But Lenovo still needs more sustained investment and more meticulous and pragmatic work.
Samsung: From Ugly Duckling to White Swan. When Samsung became a local sponsor of the Seoul Olympic Games in 1988, its debt was as high as1700 million US dollars. Olympic marketing has changed the fate of Samsung, making it grow from an ugly duckling to a white swan. 1998 Samsung became a global partner of the Olympic Games. After the successful experiences of Sydney Olympic Games in 2000 and Salt Lake City Olympic Games in 2002, Samsung continued to sign up as a global partner for the 2006 Winter Olympics in Turin and the 2008 Beijing Olympic Games. In Businessweek's ranking of the most valuable brands in the world in 2004, Samsung's brand value reached $65.438+0.255 billion, ranking 265.438+0 in the world, making it one of the fastest growing companies in the world.
McDonald's: I like it. The cooperation between McDonald's and the Olympic Games began at 1968. At that time, McDonald's airlifted hamburgers for American athletes competing in France. In the promotion of Athens Olympic Games series, McDonald's insisted that the Olympic Games serve the brand. Every advertisement and activity revolves around the theme of "I like it" from different angles, and this Olympic series promotion is covered under its overall brand strategy, not an independent project. McDonald's successfully renewed its contract as a global partner of the 2006-20 12 Summer and Winter Olympic Games, which is the continuation of McDonald's long-term support for this international sports event and athletes' participation in this world-class event, and it is also the first time that McDonald's renewed its Olympic sponsorship contract for eight years.