There is an old saying that "the world is bustling, all for profit;" The world is bustling for profit. "According to Bapingshe, some people think that these two topics are one of the hottest and most interesting topics on the Internet. However, whether this is the case is worth discussing. Judging from the meaning of the sentence, the same is true of soft text marketing. Soft articles are worth reading as long as they are "profitable" and "can meet the needs". Ba Pingshe knows very well that an excellent soft article can make its own brand play its own characteristics and culture. Soft writing is the most cost-effective way to promote small and medium-sized enterprises and traditional enterprises because of its low cost. Therefore, soft text marketing has always been an important part of network marketing. Anyone who has done soft text marketing knows that soft text marketing is not a one-off event, it needs a long-term accumulation and precipitation. So, how to write a soft article that makes consumers shine, knowing that it is a "trap" and willing to read it? Below, Baping Society will share some knowledge about soft text marketing for you. The source of soft text marketing. Soft text marketing can't be as dull as plain boiled water, and readers won't read your soft text if they are bored. Therefore, soft text marketing needs to implant materials for its own content, so that soft text has "stuffing" in order to attract readers to watch. So where does the material of soft text marketing come from? Generally comes from social hotspots, current events and life. For example, the previous "Hongmao medicinal liquor incident" was used for speculation, which gave a hot topic of "Beidou Maotai" and made the Beidou map successfully take advantage of the situation. Nowadays, many companies will implant grounded life topics when they do soft text marketing, so that readers can come up with them. B Learn from successful marketing cases. Now many big coffees will go online to share their marketing operations for your reference. Then we can look for these "secrets", learn, sort out and make our own marketing plan. Baping Society will give you an example. For example, Gary, a world copywriter, got the teacher's permission after listening to the class, wrote his notes into a marketing letter and successfully sold them. Of course, we should learn from the experience of predecessors according to local conditions, and also analyze its successful experience in detail. Learn the planning ideas of soft text marketing. Enterprise planners must understand their company's products and brand advantages, so that consumers can feel happy in the experience of buying products. The general planning idea is to tell the media to focus on consumers' eyes by introducing the brand advantages of enterprises, and then to hint consumers to buy by threatening marketing. Of course, this level of intimidation should also be controlled. If it is too exaggerated, it is illegal. A successful soft text marketing expert must always remember to collect materials. Of course, marketers don't copy lyrical sentences like writers. Marketing staff's materials, as long as those cases with sales flavor are listed, this plan can be recorded. Baping Society believes that marketers need to think from two aspects: first, consider whether this article is valuable from the perspective of readers; Second, from the perspective of the enterprise, will readers have the desire to buy after reading your article? If you can do these two things, then you are a successful marketer.