It's a little why it suddenly caught fire 1. Product service upgrade: a little bit belongs to desktop milk tea, and the raw materials have been upgraded. In the past, tea in table tea shops was divided into black tea, green tea and oolong, and a little less astringent tea varieties, such as Sijiqing and Frozen Top Oolong, were selected. In the past, it was impossible to use fresh milk in a desktop tea shop. Some product lines use fresh milk, and the taste is full. (Note that it is not pure milk) In terms of service, there is a complete standard speech process, and communication with customers is maintained at any time. Compared with other desktop tea shops in the past, there is more interaction in the way of shouting slogans.
2.l-shaped moving line, deliberately slow: the bars of traditional desktop tea shops are generally lined up, and all tools and equipment are in one line, so that orders can be placed quickly and efficiency can be improved. A little bit in the opposite direction, deliberately set obstacles and slow down the speed of making orders. A little, it's generally L-shaped, with a relatively large business area, which disperses the tools needed in the business process. Every employee has his own responsibilities, so it is often seen that the employees in the store are busy walking around. L-shaped layout greatly reduces the efficiency. The production speed of CoCo single product is about 10-30 seconds, and it takes a little 1-3 minutes. Finally, even though the number of customers in CoCo is similar, there will always be a little queue, and the clerk seems to be very busy.
After repeated fermentation of social media, it naturally formed: a little bit of hot cognition. In fact, the shops in line may not make money. What is a little marketing method? Just line up and use herd mentality to form brand potential energy. Its product attributes determine that it is impossible to maintain high enough expectations for a long time. So it's better to drive early than late, and late will become cannon fodder.
1 Why is Little Milk Tea so popular? Xiaoxiao milk tea is an authentic 50 orchids in Taiwan Province Province, which was founded in 1994. It is made of a small stall. The boss is from R&D and pays attention to product quality. After discovering that 50 Lan was registered by others, it began to build a brand with a little brand 20 12 in Shanghai Yaxin Square and Riyueguang Square, and then developed to this day. Shanghai Luwan Dapuqiao Riyueguang Store, this is their first store, and it is from here that they gradually became famous.
1, design factors: Other designs are elegant, and the packaging materials used are not bad. They don't look very fancy and feel calm and atmospheric;
2, intimate service: the clerk is very enthusiastic, will have enough patience to answer all kinds of questions, and even make the wrong cup, the customer is not satisfied, you can directly replace it;
3. packaging and production: it is also done very carefully. In fact, their products are relatively fixed, and there are only a few new products all year round. The most important reason is that they have excellent products.
Milk tea is simply divided into original milk tea and fruity milk tea. The name of milk tea is incredible, that is, tea and sugar are added to milk to adjust the sweetness, that is, milk tea has three flavors. The milk tea made in this way is also original milk tea. In this era of paying more and more attention to the original flavor of products, original milk tea has become the mainstream of the market, which is also the reason why the popular fruity milk tea has gradually declined. Fruit-flavored milk tea is fruit-flavored milk tea, which is basically made of fruit powder, with apple flavor and mango flavor. Anyway, it has a fourth taste. The earliest milk tea is fruity milk tea, which is popular all over the country, but it is gradually replaced by original milk tea, but it also has its own market demand. Some consumers like these flavors!
In short, not everyone can see the effort behind success, just as the saying goes, "One minute on stage, ten years off stage". In fact, there is no shortage of marketing talents and talents at present. Just like "Huang Taiji" and "Carved Beef brisket" two years ago, the hype is well known all over the world. Even in Shanghai, I was deeply impressed by it. If I go to Beijing, I must try. But before the opportunity came, many friends who tried said that the products were average and exaggerated, and then gradually, the two brands went downhill. In the catering industry, taste is definitely the first, with taste. Even if marketing is backward, it can develop gradually, but if it is the other way around, it is a tornado, threatening and rushing.
What happens when you drink too much milk tea? Now there are more and more tea shops on the market, and many young people, especially women, like to drink them. In fact, drinking milk tea for a long time is not good for your health, because this milk tea contains a lot of sugar and fat, has no nutritional value, and has a lot of calories. For young women, drinking milk tea for a long time will quickly gain weight. At the same time, drinking milk tea for a long time will also reduce appetite, which is not conducive to teenagers' intake of nutrition and is harmful to their health. Therefore, parents should promptly correct their children's incorrect consumption behavior.