Qichen brand was established on September 8, 20 10. Adhering to the brand-new slogan "I am the one who makes life interesting", Dongfeng Qichen takes "* * * to create value and * * * to seek happiness" as its corporate mission, fully implements the customer-oriented service concept, and is committed to building a high-value automobile brand worthy of consumers' trust.

Incorporate world-class advanced technology, and open the brand dream of happy and high-quality car life for mainstream consumers in China. The LOGO of "Qichen" takes blue as the background color, symbolizing deep dreams; Morningstar: Morningstar is the origin of Dongfeng Qichen.

Extended data:

brand recognition

Blue: symbolizes a deep dream, which means that Dongfeng Qichen looks up at the starry sky and is down-to-earth, opening a brand vision of intelligence and leading a quality life for consumers.

Morningstar: It is the birthplace of Dongfeng Qichen. Dongfeng Qichen is like a morning star, which gives off the first ray of light in the morning and lights up the future car life. At the same time, the open five-pointed star design conveys that Dongfeng Qichen is an open and inclusive enterprise. With the attitude of continuous learning and pursuing Excellence, we absorb wisdom from many aspects, integrate innovation, and lead consumers to continuously improve their quality of life.

"Star" standard: through high-standard design, manufacturing and service, as well as innovative advanced technology, we will create high-quality and intelligent interconnected value labels and provide star-rated products and services for every consumer who is constantly pursuing better.

Baidu Encyclopedia-Dongfeng Qichen