: "Uncle next door" who came back from America.
Johnson & Johnson, Roche, Bayer, Abbott, when it comes to blood glucose meters, these four brands come to mind first. Just like the martial arts masters in Legend of the Condor Heroes, they must be called Dongxie, Du, Nandi and Beigai. However, a few years ago, an American Nova blood glucose meter was born, and then Johnson & Johnson quietly withdrew from the American hospital market and vigorously promoted the Nova blood glucose meter in China hospitals.
There is a key figure behind this sudden market change. His name is Cai Xiaohua, a Chinese-American, the developer of Nova blood glucose meter, and now he is the deputy general manager and chief scientist of Sannuo Bio.
Chinese-American, postdoctoral, high income. If this is a description of you now, you will feel that your future life is full of infinite possibilities. Cai Xiaohua thought so before he was 50. But his next choice made some people unable to understand giving up everything in America, going back to China and starting from scratch. After returning to China, Cai Xiaohua became the director, deputy general manager and chief scientist of Sannuo Biosensor Co., Ltd., a Changsha enterprise. The Gold Series, the first hospital-level blood glucose monitoring system developed by his team in China, will be launched this year, which is expected to break the long-term monopoly of foreign brands on the China blood glucose meter hospital market and high-end market.
Study abroad: study with the leading figures in the field of electrochemistry in the United States.
Cai Xiaohua was young and promising when he was young. At the age of 27, he obtained a doctorate in analytical chemistry from Wuhan University, and then went to Hainan University to teach by introducing talents. At the age of 28, he was promoted to associate professor.
At the beginning of 1997, Cai Xiaohua entered the top 20 American medical instrument company, and developed the world's first truly hospital-level blood glucose meter, which is currently sold in major pharmacies in Europe and America and is regarded as the gold standard by many colleagues. In the company, he has an enviable salary, his wife has a good job in America, and both his daughters are studying in America. A family of four is happy.
Make up your mind: you must return to China to benefit the people in your hometown.
With such a successful career and a happy family, everyone thinks that Cai Xiaohua must have spent his life in the United States, but Cai Xiaohua doesn't think so. I always feel lost in my heart and feel that something is missing. Cai Xiaohua said that I have been wandering abroad for more than 20 years, and my roots are in China. I really want to go back to China to start a business and use my technology to benefit the people in my hometown. No matter how well I do abroad, I also make wedding clothes for people.
During this period, many headhunting companies at home and abroad contacted Cai Xiaohua, hoping to hire him at a high salary, but he declined. Until more than two years ago, Li Shaobo and Che Ju Li Ji, the two founders of Sannuo Bio, found him and painted a beautiful blueprint for Sannuo Bio: to be the first blood glucose meter company in Asia and influential in the world. Seeing that Sannuo Bio is well-known in China and the company's leading team is young and enterprising, Cai Xiaohua thought: Sannuo is it, and I want to build an international brand in China.
Tackling key problems: developing a world-class blood sugar monitoring system.
After Cai Xiaohua joined Sannuo Bio, the strategic concept changed from the initial popularization and promotion of blood glucose meters to an expert in blood glucose meters.
Why put forward the slogan of blood glucose meter expert? Cai Xiaohua introduced that it took 12 years for Sannuo Bio to enter thousands of households. However, due to technical reasons, the domestic blood glucose meter hospital market and high-end market have been monopolized by foreign brands. Under his leadership, the gold series blood glucose monitoring system developed by Sannuo Bio will be listed this year. All along, our goal is to develop high-end products that can compete with international brands such as Johnson & Johnson, Abbott and Roche. Cai Xiaohua said that Gold Series is such an internationally leading hospital-level blood glucose meter, and its goal is to enter the domestic hospital market and high-end market, and enter the mainstream markets in Europe and America.
: Tong Zhen Feng Zikai
Feng Zikai is an accomplished master of literature and art. His articles are vivid and frank, and most of his cartoons are about children. He himself has a kind childlike heart.
Feng Zikai has seven children. What he draws most in cartoons is his eldest daughter, Po. Once, Po brought a pair of soft new shoes, took off his feet and put them on the stool. He also proudly called: Po has two feet and the stool has four feet. Her mother immediately shouted, Don't get your socks dirty! Then immediately grabbed Po to the rattan couch and began to destroy her creation. Feng Zikai agreed with her daughter's naughty behavior. Instead, she felt that his wife was so disappointing and barbaric.
In addition to his own children, Feng Zikai also likes to deal with the children of his neighbors.
When Fangfang first went to primary school, her parents were too busy to attend to their homes. By chance, Feng Zikai learned that her lunch was not available, so he gladly invited her to have lunch at home.
Feng Zikai's kindness, kindness and humor made this shy girl quickly integrate into this warm family. Feng Zikai showed Fangfang and Pingping the upper and lower floors of Riyuelou, and showed them all kinds of Japanese comic books and paintings he brought back from Japan when he was studying in Japan.
After work, Feng Zikai often takes out a small notebook from his pocket, vividly and quickly writes down the concentration of two sisters when listening to their daughter Feng Yiyin's story, the clumsiness and funny when learning to knit, the smile when teasing Amy's domestic cat, and the innocent and lovely picture of her sister sitting on the spittoon combing her hair and braiding her hair, which brings endless joy and surprise to the children!
Once, my daughter Feng Yiyin went out for a spring outing with her nephew, niece, Fangfang and Pingping. After returning to Riyuelou, the children chattered excitedly, which led Feng Zikai to come down from the studio upstairs to watch the excitement and listen to the children's descriptions. At this time, Feng Yiyin began to teach Farewell, only to be stopped by Feng Zikai. He said to his daughter, "Children don't know what a bosom friend is. I will write them another one! Feng Zikai had a whim and meditated for a while, then opened his mouth and hummed a new version of Farewell: On Sunday, the weather was fine, and everyone went for a spring outing, passing through village after village, and there were beautiful scenery everywhere. Peach blossom red, willow blue, cauliflower like gold, clapping and singing, one after another.
There is no need to explain the lyrics of innocence, and the children fully understand them as soon as they hear them. This word was later accompanied by catchy and beautiful music, so the Feng family never tires of singing. Besides this song, Feng Zikai will also teach children to sing other children's songs.
Feng Zikai's innocence comes from his long-term relationship with these children, and also from his heart that loves children.
The price of toothbrush is $475 million.
1987, Tom Coleman and Buersch Lott, two postmen in Virginia, USA, happened to see a child holding a luminous stick that could emit green light. Instead of laughing it off like other adults, they immediately began to wonder what this thing looks like, but what can it be used for? The two men began to entertain foolish ideas. Finally, they caught a good idea and put the lollipop on the top of the light stick. In this way, the light will pass through the translucent candy, showing a fantastic effect, which is more obvious at night.
The two subsequently applied for a patent and sold their patent of luminous lollipop to Cape Candy Company in the United States.
This is just a legendary little overture. The two postmen continued to think: lollipops are hard to lick. After a long time, the child's cheeks are sour before the sugar is finished. Wouldn't it be labor-saving and fun if lollipops could spin by themselves? So they installed a self-rotating Chajia on the lollipop. The battery drives a small motor to rotate the candy through a pinion.
John Osher, the leader of Cape Candy Company, took over this magical rotating baton and created a greater miracle. He left the company after Cape Candy was acquired and began to look for new problems that could be solved by rotating motors.
He and his friends went to the local Wal-Mart supermarket for inspiration. When they passed the shelves, they saw many brands of electric toothbrushes, each of which was more than 50 dollars. They also learned that because of the high price, the sales of electric toothbrushes are very small. But if they use their rotating lollipop technology, it only costs 5 dollars to make an electric toothbrush.
However, Procter & Gamble terminated its contract with Osher 3 people 265,438+0 months in advance, because multinational companies found that the rotating electric toothbrush was too easy to sell, far exceeding their expectations. This product is sold in 35 countries around the world through Wal-Mart, becoming the fastest-selling product in the global market, which means that after the contract expires, P&G will pay Osher three people far more than expected.
In the end, Auchaire and his two partners got $3 1 billion at one time. Together with the original advance payment of 654.38+65 million pounds, it is * * * 475 million dollars, which is an astronomical figure that makes the inventor dizzy. But it all started with a little green light stick by the roadside.
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