In order to ensure the safe and smooth progress of things or work, we need to make a plan in advance, which is written in terms of purpose, requirements, methods, methods and progress. Do you know what kind of plan can really help us? The following is a collection of 4s shop after-sales summer planning (7 selected articles), for your reference only, hoping to help you.
4s shop after-sales activity plan planning 1 1. activity theme
xxxxxx
2. Purpose of the activity
① Improve the influence of dealers and the number of registered potential customers.
② Promote the sales of Beijing Hyundai brand products through word-of-mouth communication and friend introduction.
③ Use mobility to improve service efficiency, thus increasing the number of factory entry and paid maintenance. ④ Expand the promotion policy of "New Three Guarantees" and explain and introduce it to the customer base.
3. Market analysis and research
① Analyze the customer demand of the area to be investigated and face the target customers.
② Effective gathering of visitors depends on the number of visitors.
4. Activity time
20xx September 10 to 20xx September 15.
Prepare in advance
The marketing department visited the site in advance.
Vehicle promotional materials, sunshade, test drive (keep the test drive vehicle clean). Gifts: handbag, model introduction fan, gift cup, transfer card, etc.
6. Personnel arrangement
Sales staff, marketing department.
① Placement order of test drive vehicles; Arranged by the marketing department
(2) Gift distribution: the sales department is responsible for the site.
③ Site layout: Sales Department and Marketing Department are responsible for the site.
④ Collation of promotional materials: the sales department is responsible for the site.
⑤ Model description: The sales department is responsible.
7. Post-work
① Summary and improvement of activities.
② Customer satisfaction survey.
③ Customer tracking and maintenance.
4s shop after-sales activity planning 2 value On the occasion of International Women's Day on March 8, xx4S shop launched the activity of "Fragrant Women's Day, Different Fate of BMW" to express its care for female consumers. All female customers who buy BMW3 series cars during the activities on March 6-8 will receive a "fragrance gift package" worth 15000 yuan, and women who come to the exhibition hall to see the cars will also get a surprise gift.
I. Theme of the event:
Fragrant Women's Day is different from BMW's fate.
Second, the activity time:
20xx year x month x day (Saturday)
Third, the activity process:
1 1: 00 sign in;
1 1: 10 product and sales policy introduction (gift package, replacement discount, etc. );
1 1: 20 free car appreciation/test drive; Free participation in live interactive activities, including perfume tasting, special lectures on flower arrangement, chocolate DIY, etc.
/kloc-End at 0/2: 30, and get the gift.
Four. Preferential policies: (This sales policy lasts from X to X)
1. Female customers who directly order new cars during the event can enjoy a "fragrance package" worth15,000 yuan;
2. Replacement of BMW customers by non-BMW brands: In addition to the above preferential policies, customers who purchase BMW3 series can get an extra suitcase+briefcase.
4s shop after-sales activity plan planning 3 I. Activity theme:
I have an appointment in the spring, so you can rest assured to use the car. It's worth it
Two. Purpose of the activity:
1. Increase the after-sales output value and the number of factory visits, and drive the increase of after-sales incidental maintenance output value.
2. Stimulate customers' desire for consumption,
3. Enhance customer loyalty and sense of belonging.
4. Improve the influence of after-sales maintenance market.
5. Increase the number of incoming customers and the number of effective customers (make detailed arrangement and registration of incoming customers' information to pave the way for future after-sales marketing).
Three. Activity time:
From April 2005 to April 2008, 65438.
Four. Target audience:
All jeep series
Verb (short for verb) activity:
A. change the oil, and the working hours of the oil grid are not discounted. There should be value-added activities.
B. Enjoy free in-depth computer inspection of the whole vehicle.
Action plan of intransitive verbs:
1. The customer service department is responsible for sorting out the invitation information of relevant customer data groups (self-compiled).
2. The marketing department is responsible for designing and making relevant banners; Yi Labao; Leaflets and other promotional materials.
Seven. Implementation of activities:
1. Accessories Department: responsible for stocking related accessories.
2. After knowing the activity plan in detail, the receptionist should do a good job of communication and explanation with customers, complete the task reasonably and avoid customer complaints.
3. Summarize the effect of follow-up activities and improve customer information.
4s shop after-sales activity plan 4 In order to welcome the Spring Festival and meet customers' vehicle maintenance and holiday driving needs, Baotou Lutai Lufeng 4S shop will hold the "Spring Festival, Send Care" after-sales service activity from now on. Customers who need maintenance before the Spring Festival should seize this opportunity as soon as possible. 4S shop has prepared a value-added maintenance package, come to the store to participate!
Information about the following activities:
Activity theme:
Greet the Spring Festival with Care > After-sales Service Activities
Location:
Baotou rd tailufeng 4S branch
For the crowd:
Do routine maintenance in the store before the Spring Festival.
Activity content:
1. During the activity, use the special engine oil of Landwind for daily maintenance, and send the VIP points card immediately after the machine is filtered.
2. When traveling in Spring Festival travel rush, 24 additional services such as car safety inspection and car washing are provided free of charge.
3. Customers who come to the store for maintenance during the activity and spend all their money in 500 yuan can participate in the "Welcome the Spring Festival Lottery Award" once.
4. During the activity, go to the store to buy maintenance products, oil bottom guards, front and rear bumpers and side pedals, all at a 15% discount.
In addition, the first maintenance class of 20xx started successfully on February 3rd. This activity invites new and old customers to the store, and all customers who arrive at the store can get exquisite small gifts, so that the owners can return home with a full load! This car maintenance class is taught by Professor Meng, the service specialist of Lutai Lufeng Store in Baotou. The main explanations include:
1, how to run the new car during the running-in period.
2. Matters needing attention in vehicle driving.
4, fuel-saving knowledge explanation
With your company, support, tolerance and understanding in 20xx, Baotou Lutai Lufeng 4S Store will go more steadily and better. I believe that with everyone's support, 20xx will get better and better, and we will work harder to serve every guest.
4s shop after-sales activity plan planning 5 I. Activity theme:
Changan Suzuki New Alto and Tianyu enjoy an energy-saving subsidy of 3,000 yuan, and the ultra-low-price Alto 36900 is grandly listed. There are exquisite gifts when you enter the store to enjoy the car!
Second, the activity time:
xx
Three. Location:
Weihai longde Suzuki 4S branch
Four. Purpose of the activity:
Through the good news that Alto's whole department and Tianyu 1.6AT are all shortlisted for the policy of saving energy and benefiting the people, we invite potential customers to our store to enjoy the cars on weekends, increase the passenger flow in our store's exhibition hall on weekends, improve the transaction rate, and make warm-up publicity for the upcoming listing of the new Alto.
Verb (short for verb) activity:
(1) The sales consultant invites customers who are interested in expanding their business and potential customers on hand to the store to enjoy the car (each person invites three groups of customers, with a total number of about 12 people).
(2) When customers enter the store, they can enjoy the courtesy of buying a car (key ring, water cup).
(3) Questionnaire survey of test drive at the event site (available in the sales department)
(4), automobile knowledge lecture.
⑤ Polite test drive (small perfume and pendant are recommended)
⑥. Activity data collation (Liu Yanhong, Lv Congcong)
⑦ Activity effect evaluation (Jiang,,)
⑧ Follow-up service (sales consultant, DCRC)
The expected goal of intransitive verb activity
On the day of the event, the passenger flow in the exhibition hall was 10 batch, with 20 additional customers and 4 expected orders.
Seven. organization structure
1. Head of sales department: Li Gang. Team members: the main responsibilities of all sales consultants.
1, inviting customers;
2. Collect customer information;
3. Organize customer information
4. Follow-up electricity; Contact information;
5. Sales invoice signature;
2. Head of marketing department: team members: main responsibilities: preliminary scheme formulation;
1, on-site publicity layout; Press release writing;
2. Logistics support.
(3) service department head, team members, main responsibilities:
1, arrange a test drive.
2. Vehicle maintenance;
3. Working contacts of all parties;
4. On-site security.
④ Administration Department:
Eight. Person in charge:
Main responsibilities: Assist in the smooth implementation of all work on site.
4s shop after-sales activity plan planning 6 activity background:
Based on the law of the current market development, combined with the actual car use situation of customers at present, family buying activities are carried out for customers who bought cars two years ago to stimulate customers to buy more in advance, indirectly improve customer satisfaction and increase sales.
Activity theme:
Happy family plan
Campaign slogan:
Give it to her if it hurts her.
For groups:
Customers of this brand who bought cars before 20xx.
Activity time:
From now on, for a long time,
Programme of activities:
Customers who buy this brand will enjoy the following policies.
1, the handling fee is free.
2. Give away 5 daily maintenance.
3. Free road rescue for life.
4. Upgrade the VIP owner directly.
5. Give priority to go on road trip and other free entertainment activities.
Remarks: Make the car price according to the existing preferential policies for vehicles to ensure that customers feel preferential.
Publicity channel:
1. Layout of rest area:
1. Poster of rest area activities (very warm picture)
2. Place a movable gantry booth in the rest area (increase the activity policy).
3. The visiting Commissioner needs to know that this is beneficial to the explanation and commission plan.
On the coffee table in the rest area, there is a table card "Welcome to the Happy Family Plan".
Second: Layout of maintenance workshop
Welcome to Happy Family Program, which is displayed at the reception desk.
6. The banner "Welcome to the Happy Family Plan" is hung in the after-sales maintenance workshop.
7. The after-sales service consultant understands the activity plan and formulates the commission plan.
III. Layout of Exhibition Hall
8. The sales consultant shall notify all the reserved customers by telephone, and do a good job of maintenance before notification.
9. Any car buyer who takes photos as a billboard for a happy family will put more photos.
10, the table board of "Welcome to the Happy Family Program" was placed at the negotiation table in the exhibition hall.
Four: customer service promotion
1 1. The customer service department sends text messages to all customers who bought cars two years ago, and sends them on the 20th and 30th of each month.
12, customer service can explain every return visit, but it can't be the main one.
13. Make the commission plan of customer service department.
V. Marketing Department's assistance
14. The marketing department designs various pictures, and all employees forward them once a day.
15, sent by all families who bought more: xx car happy family golden doorplate sticker.
16. Provide material support for all departments.
4s shop after-sales activity plan planning 7 I. Activity background
In order to make better use of the traditional Spring Festival and carry out holiday marketing, a warm-up activity with the theme of "big gift to welcome the new year, buying a car for seven days during the Spring Festival" was planned. The event was held in 4s stores, with the purpose of attracting new and old customers to 4s stores during the Spring Festival, increasing the number of customers in 4s stores and promoting the New Year Festival transactions.
Second, the purpose of the activity
Through this activity, relying on the 4s store, we can gather popularity for the brand, enhance brand image, expand popularity, facilitate customer transactions, increase sales, stimulate sales, increase passenger flow, reduce inventory, narrow the distance between consumers and car purchases through activities, and improve the brand image of the 4s store.
Third, the theme of the event:
Hao Li welcomes xx Spring Festival to buy a car for seven days.
Activity time:
20xx February1-February 23rd.
Location:
4S shop exhibition hall
Active object:
Old customers who have bought cars and potential customers who are interested in buying cars.
Iv. activity evaluation
During the 1. activity, each sales consultant will be assigned 5 cars and the number of customers will be 20 batches. If the order is not completed or 80% of the customer's reservation target is deducted, 200 yuan/person will be deducted.
2. Award for reaching the standard: The sales consultant who sells 5 cars during the activity will receive 600 yuan Award.
3. The sales consultant who sold 7 cars during the activity rewarded 900 yuan.
4. The sales consultant who sells 10 vehicles during the activity will be rewarded with 1600 yuan.
5. Sales Champion Award: During the activity, more than 65,438+00 vehicles were sold, and the sales consultant ranked first was selected as the sales champion of this activity, and the gift card 200 yuan was awarded.
6. Team Completion Award: 20 19 yuan will be awarded to the team that can achieve the sales target of 24 sets in this activity.
Verb (abbreviation of verb) activity content
1. Invite old customers to re-enter the store, inspect their vehicles, ensure that their vehicles can be used normally after the Spring Festival, and give holiday gifts (paper bags and paper pumps).
2. Give 1 gift package of "My Car-loving Nanny" immediately after buying a car, check the driver's license of the immediate family member of the registered owner for free 1 time, and wash the car with automatic car washer for free1time. This clause is valid for 1 year from the date of car purchase registration.
3. The test drive is polite. 1 piece of foam cleaning agent or 1 bottle of edible oil should be registered for the test drive.
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