Agricultural supermarket docking refers to a new circulation mode in which farmers and merchants sign intentional agreements to directly supply agricultural products to supermarkets, vegetable markets and convenience stores, mainly to build a platform for high-quality agricultural products to enter supermarkets. The essence of "connecting agriculture with supermarkets" is to introduce modern circulation methods into the vast rural areas, connect the small production of thousands of households with the ever-changing big market, build an integrated chain of production and marketing under the conditions of market economy, and realize a win-win situation for merchants, farmers and consumers.

That is, agricultural products are directly connected with supermarkets, and farmers produce whatever the market needs, which can not only avoid the blindness of production, stabilize the sales channels and prices of agricultural products, but also reduce the circulation links and costs. Through direct mining, the circulation cost can be reduced by 20%-30%, bringing benefits to consumers.

The docking of agriculture and supermarkets is a widely used mode of agricultural product production and sales abroad. At present, the proportion of agricultural products sold by supermarkets in the Asia-Pacific region is over 70%, 80% in the United States and only about 15% in China.

In China, with the rapid development of large supermarket chains and farmers' professional cooperatives in producing areas, some areas have already possessed the basic conditions for fresh agricultural products to enter supermarkets directly from producing areas. Carrying out the "agricultural-supermarket docking" pilot of fresh agricultural products and actively exploring effective ways and measures to promote the sales of fresh agricultural products are effective means to reduce the circulation links and circulation costs of agricultural products, which is conducive to realizing the whole process quality control of agricultural products from farmland to table.