Beijing Hyundai Coustau was officially unveiled at the 11th Xiangyang International Auto Show on June/June/October, 2002. This time, Beijing Hyundai Cousteau * * * launched five models with the price range of16.98-218,800 yuan.

Coustou, born for leapfrog.

"Kusitou" is the only MPV model launched for China market since Beijing Hyundai was founded. There is not much history, which is different from the properties of similar products circulating in the global market at present. It is telling us that the significance of its appearance is to export its own understanding for China's home MPV market in its own way.

Before the emergence of Custu, the convenient features that MPV should have, such as long wheelbase and side sliding door, have been missing in this level of MPV products. China consumers have always been stubborn about "cost performance".

Therefore, from the perspective of product design, on the one hand, Custu's body length, width and height are 4950/ 1850/ 1734mm respectively, and the wheelbase is 3055mm, which is the perfect body size between Honda Odyssey and Buick GL8. By reducing the dimension again, it can avoid the core area of competitors.

Another, unlike the early home MPV, which only focused on "spatial variability", under the comfort concept of "full protagonist and wholehearted companionship", Kusito actually advocated that everyone in the car could get a relaxed and comfortable high-quality travel experience.

For this reason, Kusito is equipped with the remote adjustment of the co-pilot and the second row of seats, which can realize the adjustment of the seat angle, and has a one-button relaxation mode, which can take into account the riding comfort of each family member at any time. In addition, humanized technologies such as sleep-level noise control, back row dialogue mode and non-inductive soft air conditioning have improved the riding quality of family members in detail.

Of course, Kusitu is also equipped with 24 intelligent driving assistance functions (ADAS) at the same level, and six unique intelligent driving assistance configurations at the same level, including maritime safety exit assistance, FCA-JT front anti-collision assistance-off-road vehicle, NSCC navigation intelligent cruise, etc. The most direct result of such actions is that Coustou can deeply bind the word "home" to the safety of vehicles in any case.

"Peace of mind" and "comfort" have always been the deepest expectations of China consumers for home MPV. Kustone gave the most sincere background on this proposition. On the other hand, I think that the reservation and appearance of bilateral sliding doors and the largest 2.0T power version mean that Custu can directly transcend its position and complete the interpretation and calibration of "home".

After all, it adopts the Smartstream power system of modern cars, and there are two power options: 1.5T and 2.0T, both of which are equipped with 8AT transmissions. Custu's golden power combination has long been verified by the market. And it has strong reliability, economy and power, which is also the consensus in the industry. From this point of view, in order to make home MPV have a popular reason, it must also be the core essence of Beijing Hyundai's abundant power for Kustu.

Popularizing household MPV depends on "reading China"

Perhaps in history, Beijing Hyundai is not a veteran of the MPV market, and there have been no models with similar personalities in the product line. With the continuous emergence of new consumer ideas, we must set an example at this node if we want to win the top spot in the home MPV market and prove ourselves in this field where the potential has not been fully stimulated, based on China Beijing Hyundai 19.

Based on the price range of 169800 yuan ~ 2 18800 yuan, this brand-new product with strong household genes and modern quality will become a new force to change the pattern of household MPV and open up the blue ocean of MPV. Not only has it successfully entered the domestic MPV market with the fastest growth of about 200,000 yuan at present, but it also has the opportunity to become a new definer of the domestic MPV market.

I dare not say whether such a change can change the development trend of this market, and whether Beijing Hyundai's interpretation of the China market is just right. But at least, when the development pace of the whole automobile market in China has always been led by the logic of SUV model change, it is time for the home MPV market to have a real popularization, so as to win an opportunity that is consistent with the consumption trend and win the recognition of users.

It is said that five years after the implementation of the "comprehensive two-child policy", in order to further emphasize the optimization of the birth policy, while implementing the policy and supporting measures that a couple can have three children, the demographic dividend following the national policy will be projected to the automobile market, which is of great benefit to the entire MPV market.

However, looking at the whole process of the automobile market, with the differentiation between the seven-seat model and the traditional SUV market, such demands have been accepted to some extent. There is an urgent need to choose a car company with the home MPV market as the entrance, which can fully put the growth factors of this market in front of people and let the latecomers have a template for reference.

Kusitou does not have enough historical background to endorse, but it completely covers consumers' requirements for home MPV. There is no shortage of newcomers in the home MPV market, but there is an urgent need for a game breaker who can set standards. From the existing information, we can clearly know that all kinds of leapfrog products owned by Kusitu are in line with the original intention of popularizing such vehicles in terms of use cost and driving quality, and the slogan of breaking the home MPV market is also the deep expectation of Beijing Hyundai for the China automobile market since the establishment of 19. Then, it was successful.

With the intervention of Kusitou, the home MPV market is expected to become the MPV ceiling with a long-term suppressed market share of about 5%, and will have the opportunity to welcome a number of candidates with monthly sales exceeding 10,000. Coustou naturally expects himself to be the best among them.

I believe that the MPV market in China is about to usher in a hearty change!