Fashion brands can be regarded as a series of designer brands with distinctive fashion and personality, which can better reflect the unique ideological character, style and attitude towards life of fashion brand designers. At the same time, fashion brands also like to cooperate with traditional brands and appear in the form of derivative sub-brands and sub-series. For example, CLOT of Edison Chen, a fashion master, has a case of joint cooperation with big brands. Nike and stussy also focus on cooperation with fashion brand designers such as Cangyang Jiacuo and Kawakubo.
Fast fashion is mainly reflected in the fast listing of new products, affordable prices and keeping up with fashion trends. Fast and fashionable clothes always follow the trend of the season, new products arrive at the store very quickly, and the window display is changed twice a week. Such as H &；; M, KM, ZARA, GAP and Uniqlo are all fast fashion brands. It can be seen that designer brands, fashion brands and fast fashion brands have both differences and similarities. They all reflect the high-quality lifestyle under the trend of diversification, personalization and fashion consumption. In April this year, Secco released a new brand slogan-"Give you the beauty of the whole world". Secco is based on "luxury e-commerce" and focuses on designer brands, fashion brands and fast fashion brands. It focuses on building an all-round quality life and effectively caters to the new changes in young people's consumption concepts.
Street brands, which are popular recently, are representatives of personalized consumption, relatively small, with street attributes and regional characteristics. Of course, some trendy brands are also independent designer brands. Many stars also send personal fashion cards. For example, Edison Chen once published his own fashion cards on the temple library platform. The prices of street brands vary greatly, but some are also ridiculously expensive.