As the name implies, "CDM" means that consumers buy directly from producers, which saves a lot of access fees and realizes the integration of production and consumption.

Direct selling refers to the distribution mode in which direct selling enterprises recruit direct sellers, who directly sell products to final consumers outside the fixed business premises.

At present, direct selling enterprises have realized diversified marketing models in order to provide better services to consumers. Among them, the mode of store sales is no different from direct purchase.

Second, the purpose of direct selling and direct buying is the same.

No matter which mode, the ultimate goal is to build a consumption system and obtain non-work income or asset income.

The establishment of consumption system depends on two points:

1. There are many kinds of products, good quality and high cost performance;

2. It is easy for the final consumer to form the stickiness of consumption, that is, continuous consumption;

In order to obtain a stable return on assets, it is very important to have a stable and growing system, that is, a continuous and multiplicative consumption network.

Under the current Internet situation, a new O2O experiential marketing model came into being. By adopting offline experience and online trading online to offline, consumers can form situational consumption, cultivate their loyalty, and then form consumption stickiness. Both direct selling and direct buying have advantages in this respect and are equivalent.

Three. The importance of choosing entrepreneurial projects

At present, the heat wave of national entrepreneurship is on the rise. Inspired by the slogan of "entrepreneurship for all and innovation for all", many people who have no entrepreneurial experience are eager to try. You know, 90% of startups will die. Because there is no experience, no product, no model, no team, burning money means the end, and we can't take it lightly. The most important points to consider when checking the project are as follows:

1. The market is very large (can be consumed).

2. Have a big brand (which can cultivate a sticky and targeted consumer group)

3. Have a big team (to borrow)

4. An open-chain mobile e-commerce system (digital layout under the Internet situation).

5. Customer experience system under cable (O2O platform)

6. Have a solid corporate culture and a mature training system (entrepreneurial projects have the vitality of sustainable development)

Four. Comparative analysis of direct selling and direct buying