First, the general idea.
In order to improve the management level of enterprises and the quality of employees, complete the strategic development planning objectives of enterprises, and explore a corporate culture construction idea that conforms to the actual situation of enterprises and the requirements and process of modern enterprise system construction, which is mainly reflected in the construction of spiritual culture, institutional culture, behavioral culture and material culture. The so-called spiritual culture is to shape the "soul" of the enterprise, excavate and carry forward the connotation of the enterprise spirit, and form a set of values and concepts that all employees can abide by; Institutional culture is to establish a standardized and perfect institutional system and a scientific and effective assessment system, strengthen the level of institutionalized construction, guide the development of enterprises into the track of scientific management, and thus improve the standardization and scientificity of enterprise management; Behavior culture is to vigorously promote behavior management standards, standardize employee behavior, compile and improve employee manuals, do a good job in promoting implementation, and advocate a distinctive "respected style"; Material culture, the implementation of CIS (enterprise identification system) strategy, the use of material image construction means, to create the overall cultural atmosphere of enterprises, enhance the overall image of enterprises. Strive to form an atmosphere in one year, achieve results in two years and achieve results in three years.
Second, the guiding ideology
Adhere to the "people-oriented" management thought, actively explore the new laws of corporate culture construction under the current situation, build a cultural system that meets the needs of the times and modern enterprise system, and create a good cultural atmosphere and a strong source of strength for enhancing the company's core competitiveness and improving the economic and social benefits of enterprises.
Third, the construction principle
1, the principle of "people-oriented"
The enterprise culture model regards employees as the main object of management and the most important resource of the enterprise, and always takes people as the center, fully embodying the ideological and cultural consciousness of employees. Only through the active participation of all employees in the enterprise and giving full play to their creative spirit can the enterprise have vitality and the corporate culture develop healthily. On the one hand, it emphasizes the management of people and organically integrates the importance of "people" into the pursuit of enterprise goals; On the other hand, it emphasizes that employees are not only the main body of enterprises, but also the owners of enterprises. Enterprises should unite people's hearts, stimulate enthusiasm and develop potential by respecting and understanding employees, greatly mobilize the enthusiasm and creativity of all employees, and make the management of enterprises more scientific and cohesive. Correctly handle the relationship between enterprise leaders' advocacy and employees' active participation, so that employees can participate in every link, and every policy is recognized by the majority of employees, forming a situation of full participation and mutual integration from beginning to end, and finally realizing the organic unity of the sublimation of employees' own values and the vigorous development of enterprises, and the organic unity of maintaining and increasing enterprise assets and the all-round development of employees.
2. Pragmatic principle.
In line with the current actual situation of enterprises, in line with the positioning of enterprises, proceed from reality, do not engage in formalism, formulate practical plans, and establish and gradually improve standardized internal control systems and effective incentive and restraint mechanisms with the help of necessary carriers. With a scientific attitude, we should shape culture realistically, highlight key points and make steady progress.
3, system operation, pay attention to the principle of leadership.
Corporate culture construction is a strategic and long-term work, and it is a huge and complex project, which cannot be accomplished overnight. We must adhere to the concept of "fighting a protracted war". In the process of enterprise culture construction, we should use the method of system theory to carry out the overall design, promote it step by step and implement it at different levels. Clarify the overall goal and phased goal, and carry out specific operations and construction according to the goal. Leading cadres take the lead, not only conceptually, but more importantly, they can transform the concept of leadership into the company's ideas, mechanisms and rules. In the process of enterprise culture construction, management should be advanced, in-depth, take the lead, innovate and achieve results. Clear their role positioning, take responsibility, concentrate the wisdom of each employee, mobilize the enthusiasm and creativity of employees, and all employees participate in the construction of corporate culture.
4, highlight the characteristics, the principle of pursuing Excellence.
The key to corporate culture construction is to highlight the distinctive personality of enterprises and pursue distinctive characteristics, advantages and differences. In the process of construction, we should pay attention to digging and refining according to the actual situation of the enterprise, sort out the cultural connotation with distinctive characteristics of the enterprise, and take the road of corporate culture construction with "high morality" characteristics. At the same time, it is necessary to reflect the advanced level of the times, so that all employees can appreciate our corporate culture model, and only in this advanced and excellent corporate culture can we have a * * * sound with enterprises. Everyone pursues Excellence, and everyone creates outstanding achievements. However, we must not rest on our laurels. We must always adhere to the pursuit of Excellence, exciting goals emerge one after another, never satisfied, and constantly pursue perfection and first, thus promoting the sustained and healthy development of corporate culture. This also reflects the idea of firmly establishing Scientific Outlook on Development and keeping pace with the times.
Fourth, the implementation objectives
1. Planning objectives
Long-term goal: according to the overall development strategy of the enterprise, follow the planned, step-by-step, from the outside to the inside, from the outside to the inside procedures, and establish a scientific and complete corporate culture construction system. Starting from the four aspects of spirit, behavior, system and material, it is an important part of the overall planning of the enterprise to comprehensively promote and systematically operate, build a practical and easy-to-operate corporate culture construction system, and incorporate it into the strategic goal of the overall development of the enterprise.
Medium-term goal: two-year plan outline
(1) enterprise ideas with the characteristics of this enterprise (enterprise purpose, corporate vision, business philosophy, enterprise strategy, etc.). ) deeply rooted in the hearts of the people, all employees are familiar with the corporate philosophy and can consciously practice it in specific actions.
(2) form the core concept system of the enterprise, and insist on taking the concept as the starting point, focus and foothold of all actions.
(3) Build a learning system, form a standardized learning system and consciously practice it, learn and apply advanced management models and theories, learn and absorb advanced science and technology and industry operation technology, and improve the overall quality of all employees, especially the management level.
(4) The popularity, credibility and reputation of the enterprise will be further improved. The awareness of corporate identity and corporate brand image within the enterprise and within the same industry should reach 100%, and the awareness of corporate customers should reach over 95%.
(5) All employees can be familiar with and consciously practice corporate image standards, manager image standards and employee image standards, and the degree of compliance with the code of conduct is over 99%.
(6) The enterprise's visual recognition system, mental recognition system and behavior recognition are standardized, programmed and personalized.
(7) To reach the standard of enterprise culture construction demonstration base within a certain geographical scope.
Two-year work focus
20 1 1 year: form a complete employee handbook, gradually implement the construction of system norms, and summarize and refine the connotation of enterprise spirit and culture. The standardization of enterprise visual identification system has been completed, and the employee behavior norms have achieved initial results. Within the enterprise, the recognition of the core concept of the enterprise has reached more than 90%, the learning system has been established and perfected, and the operation is skilled.
20 12: integrate and improve the corporate culture system to form a mature corporate culture management system. Further enhance the visibility and reputation of enterprises, shape a good corporate image, and reach the demonstration standard of regional corporate culture construction.
Immediate goal: one-year action plan
Highlight the shaping of enterprise core values, unify three systems-enterprise mental identification system with enterprise spirit as the core, visual identification system with enterprise logo as the core and behavior identification with employee image as the core, introduce CIS concept, organize implementation and gradually standardize. Focus on system culture, material culture and spiritual culture, establish a highly respected cultural system that meets the needs of the times and the requirements of modern enterprise system, shape a good corporate image, and promote the healthy and sustainable development of enterprises. From perceptual culture to pear-shaped culture, from intangible culture to tangible resources, from management culture to cultural management, we will comprehensively optimize the corporate image, product image and employee team image, make the enterprise bigger and stronger, make every effort to create new competitive advantages, and realize the continuous improvement of enterprise management efficiency and economic benefits.
Verb (abbreviation of verb) concrete measures
(1) Carry out and publicize the enterprise concept, so that the enterprise's purpose, vision, strategy, talent concept, business philosophy, code of conduct and action slogan are deeply rooted in the hearts of the people, accepted and recognized by the employees, establish the concept of enterprise spirit as the core, and improve the centripetal force and cohesion of employees.
(2) Formulate and improve the employee handbook, distribute and organize all employees to study and implement it in depth, so as to make all work rule-based, implement accountability and responsibility management, make the system serious, increase the assessment, improve the management level, make the system a carrier of culture, and make employees gradually complete the sublimation from "I want to obey" to "I want to obey" ideologically, and realize the transformation from "I want to do" to "in action".
(3) Promote the VI identification system as a whole, and hang corporate concept billboards in office areas and dormitory areas; Set a nameplate with the name of the enterprise in the office area; Office supplies, publicity materials, conference reception supplies, printed documents, electronic magazines, envelopes, conference table cards, slogans, visual boards, tooling, sun hats, disposable paper cups including drinking water, etc. It should bear the corporate logo and be strictly supervised.
(4) Do a good job in the construction of corporate publicity columns, employee activity centers, corporate newspaper columns, reading rooms and other cultural carriers and positions to form a strong corporate culture construction atmosphere.
(5) Establish internal publications, further publicize corporate culture, establish a positive corporate image, enhance employees' sense of belonging, and promote the sustainable and healthy development of corporate culture construction. Reward outstanding employees in all departments, improve their enthusiasm for participation and form a positive atmosphere.
(6) Organize managers to carry out big discussion activities and discuss the question: Why should enterprises unite people? Take this opportunity to solicit opinions from all sides, so as to prevent enterprises from relying only on positions and money as a single way to reward employees.
(7) Advocating an execution culture without any excuse, achieving the rigidity of work objectives, establishing the concept of "immediate execution and in-depth execution", being loyal to the enterprise, being resolute, attaching importance to the process and obeying the overall situation.
(8) Advocate family culture, realize humanized management of enterprises, try every means to solve problems for employees, adjust the working hours of husband and wife employees, establish employee birthday files, formulate and improve temporary regulations on employee condolences, and conscientiously implement regulations on employees' weddings, funerals, hospitalization, and children's further education. Let employees feel the warmth of the corporate family.
(9) Standardize employees' daily behaviors, pay attention to etiquette, improve employees' taste, and advocate language civilization and politeness. Some professionals in this field can be invited to talk about "common sense of modern etiquette" to promote all employees to "know, know, use and be polite"
(10) Give full play to the role of party organizations in the process of corporate culture construction, and correctly handle the relationship between corporate culture construction and ideological and political work of employees, spiritual civilization construction and daily management of enterprises. Carry out ideological and political work and spiritual civilization construction as soon as possible through enterprise party branches. Make use of the advantages of enterprise public opinion, establish correct public opinion orientation, and change employees' thinking from the root.
(1 1) Organize and carry out various skills competitions and cultural and recreational activities that meet the needs of enterprises, such as marketing strategy competitions, tug-of-war competitions for employees, employee networking parties, New Year's Day and outstanding employee award parties. And follow up after the activity, so that the activity can achieve tangible results in promoting employee relations and enhancing employees' work enthusiasm.
(12) set up a leading group for corporate culture construction to strengthen leadership, with the leaders of all departments of the enterprise as the main leaders, to enhance appeal, and at the same time help to steer corporate culture construction according to the overall strategy of the enterprise and play a guiding role.
Corporate culture construction is an important and long-term strategic task. We should persevere, strive for practical results, seek truth from facts in the process of formulating specific implementation plans, do not aim too high, and do not perfunctory. The leading group should strictly implement the plans, supervise and inspect in time, evaluate and guide the activities carried out in time, and do the work flow well in stages. At the same time, the implementation plan of corporate culture is open, and its specific content needs to be adjusted in time with the changes of external environment and implementation process, and it can be continuously developed and improved, so as to truly keep pace with the times, blaze new trails, firmly establish Scientific Outlook on Development Thought, and form a highly respected characteristic corporate culture.