The document pointed out that propaganda slogans should be determined according to the party's program and general line, and agitation slogans should be determined according to the actual requirements of the masses. "In the process of struggle, we must step up publicity of our propaganda slogan and link it with the slogan of agitation.

The role of slogans

Slogan was originally an encouraging language in wartime to arouse people to participate in or support the war. Later, it was widely used in politics, religion, art, commerce and various mass movements to publicize the function of slogans. Repeated use of slogans can give people a strong impression, make people remember it, and thus become a force to inspire people to act. Therefore, it is very practical to use slogans as a means of calling.

For example, the role of advertising slogans is to express the characteristics of enterprises or the durability and advantages of goods in the shortest words, and use them repeatedly for a period of time, thus leaving a deep impression on consumers. Advertising language is the concentration of the main information of advertising, which can directly serve the promotion of goods. In particular, those advertisements with strong appeal and agitation can arouse people's desires and urge people to buy related goods as soon as possible.