1, brand advertising language generally highlights the function of the brand and the benefits it brings to consumers, with strong emotional color, praise and appeal, with the aim of stimulating consumers.

2. Brand slogans are usually publicized through slogans, brochures, product catalogues, etc.

3. The brand slogan should highlight its own characteristics or competitive advantages, and at the same time, it can also explain the product name.

4. The brand slogan can also be dynamically adjusted like the color and mark of the brand logo to meet the market demand.

Do not change the brand slogan at will. Will be used in advertising words, promotional materials, posters, banners, websites and other imaginable places. Establish the correct decision in the initial stage, and then resolutely implement it without wavering.

The creation of brand slogans is more about combining the growth experience of their own enterprises and highlighting different demands at different stages. For example, in the early stage of business, when the brand awareness is not high and the product audience is not enough, the brand slogan should tend to give customers a clear feeling with function and value, such as * * * kitchen appliances, * * * shampoo and so on; When the brand goes beyond the primary stage, it can rise to a certain height, and at the same time give the public a corporate image beyond profit. In addition to its function and use value, brand slogans will also bear higher-level responsibilities such as social responsibility. When people hear brand slogans, they will not only think of products, but also think of social and public welfare behaviors that the company is engaged in.