Advertising slogans are written to strengthen the consistent and long-term impression of enterprises, goods and services, while advertising titles are written to attract the attention of the audience and attract the audience to read the advertising text.

2. Different performance styles.

Advertising slogan is based on the characteristics of oral communication in expression style, because it focuses on the communication and communication effect to the audience. Their language expression style should reflect the characteristics of colloquialism, natural, vivid and smooth, giving people a catchy sense of rhythm. In the structure of language, words and sentences should be concise and infectious. Compared with the advertising slogan, the advertising title requires it to be novel, distinctive and attractive. So it can be a vivid and fluent oral style. However, due to its short-lived role in advertising and its weight in printed advertising, it prefers to use written language style.

3. The time limit and scope of application are different.

The title of the advertisement is a topic. Every advertisement has a different title. So the application time is short. Advertising slogan is the consistent application of advertisers in the long-term advertising process. It has been used in the advertising strategy of enterprises or commodities for a long time, used by every advertising work in the process of advertisement operation, and is a part of the advertising work of enterprises in different media. Therefore, advertising slogans take a long time, while advertising headlines take a short time; Advertising slogans are widely used, while advertising titles are narrow.

4. The load information is different.

The information contained in advertising slogans is generally the characteristics, purpose, goods and services of enterprises. It is the embodiment of the concept and characteristics of enterprises, goods and services, and the advertisement title does not necessarily carry this information. In order to attract consumers' attention, you can use the same information in the advertising slogan, or load information content unrelated to the information in the advertisement. In terms of information load, advertising headlines and advertising slogans have their own characteristics.

In a word, advertising titles and slogans have different functions and positions in advertising works. They are quite different in variability, long-term and short-term, and wide scope of application.

Hope to adopt it in time!