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What is the "dual engine" strategy of "Amazon China" cross-border e-commerce?
Summary: Amazon's "dual engine" is one in and one out.

Global store opening-China sellers can sell goods around the world through Amazon; Buy overseas-Users in China can buy overseas goods through Amazon.

As the boss of cross-border e-commerce, Amazon's push for "dual engine" is an iconic strategic node. As early as around 2005, the first batch of cross-border e-commerce sellers in China were mostly concentrated on platforms such as ebay, and Amazon was rare. Later, it gradually developed to Amazon, AliExpress, etc., and various platforms also started Chinese backstage.

Amazon status:

On September 4, 20 18, Amazon's share price once exceeded $2,050.50, becoming the second American company with a market value of 1 trillion after Apple.

In May, 20021year, according to the data of App Annie and Sensor Tower, Amazon was replaced by the fast fashion e-commerce application SHEIN, becoming the most downloaded shopping application on iOS and Android platforms in the United States.