First of all, the pyramid structure of MLM model can easily attract people who are eager for success. As we all know, the MLM model is constantly developing. When you have enough offline, you have a chance to be at the top of the pyramid. Generally speaking, working in such a company, he will draw you a big cake first to show you the status and money you may get if you succeed. It's like creating a legend, and the protagonist of the legend is you. Many people who are deeply involved in pyramid schemes will feel blinded by their desire for success when they suddenly wake up. Because this model seems to give you an opening opportunity, but the game only exists in the virtual world, and real life is not as smooth as the game.
Second, MLM is good at drawing big cakes and taking advantage of people's greed. The MLM model is popular because they will draw a pie for the participants first and tell you the possible benefits if you follow it. But she will never tell you that there are very few people who can benefit. She will only tell you that you will be the most successful one. And it always gives you the feeling that time is waiting for me. Time is money, especially in their communication. No one can succeed casually, but everyone expects to succeed casually. MLM uses people's greedy psychology to draw a big and fragrant cake, which makes people addicted to it.
Thirdly, the MLM model has a perfect brainwashing process. Usually, pyramid schemes are very good at mind control. They will gather people who have done pyramid schemes to "fight chicken blood" and form an information isolation, speech control and high-intensity publicity offensive. They always use some inflammatory words, such as not the descendants of the rich, but the ancestors of the rich. The so-called inspirational speech is actually a psychological manipulation of pyramid schemes. Some rescued people also said that many people in the MLM organization supervised each other. In other words, these people are not only victims, but also accomplices. The brainwashing mode of MLM has been improving for so many years, making it difficult for people who are deeply involved to save themselves.
Fourth, the low cost of pyramid selling crime is also a reason why it is not easy to eradicate the root causes. According to the information law, the organizers and leaders who constitute pyramid selling crimes must be above the third level in pyramid selling organizations and have more than 30 employees to get corresponding punishment. However, it is difficult to obtain evidence from pyramid schemes, and it is even more difficult to find evidence that he has developed three or four people, which gives those criminals an opportunity. Fortunately, experts from relevant departments suggested that the conviction clause of pyramid selling crime in criminal law should be revised to the minimum threshold, so as to combat pyramid selling more effectively.