1, efficacy positioning. Consumers buy products mainly to obtain the use value of products, hoping that products have expected functions, effects and benefits.
2. Advanced group positioning. With the help of group prestige, collective concept or fuzzy mathematics, enterprises can brand a club-style high-level group with strict membership restrictions, emphasizing that they are a member of this high-level group, thus improving their status image and prestige and winning the trust of consumers.
3. Life perception orientation. The orientation of life mood is to let consumers experience a beautiful and pleasant life atmosphere, life mood, life taste and life feeling in the process of using products, and obtain a kind of spiritual satisfaction.
4, than the attached positioning. Compared with positioning, it is to climb famous brands, in order to get the light of famous brands and let their own brands shine. There are two main forms: one is to live and the other is to live. The other is to climb the dragon and attach the phoenix, and its starting point is also as mentioned above. It recognizes leading brands in its class. Although this brand is ashamed of itself, it can keep pace with it in a certain field or aspect and promote it together with the brand.
5. Positioning of consumer groups. This positioning directly targets the consumer groups of products, and highlights that products serve this kind of consumer groups specifically in order to gain the recognition of the target consumer groups. For example, Goldlion's positioning is "a man's world".