1948: adidas brand officially registered.
1949: The three-striped logo came out.
1970: "Telstar" became the first designated ball in the World Cup.
1972: Clover logo is out.
1979: Copa Mundial, the best-selling football shoe in the world, went on the market.
1985: Aps shock-absorbing running shoes came out.
1988: adidas revolutionary torsion system appears.
199 1 year: launch a new series of professional sports shoes and sportswear.
Adidas invented the tubular technology.
1994: Introduce the revolutionary new product Predator football shoes.
1996:feetyouwar sneakers are on the market.
1997: announced the merger of Paramount Company, which is famous for selling skiing and golf equipment.
2000: Shouting the slogan "Impossible is nothingness" and successfully creating new popular topics.
2002: Launched "a3" series basketball shoes and running shoes.
2004: "Adidas 1" computer chip intelligent running shoes were launched.
In 2005, the company acquired the sports brand Reebok and its Rockport brand for 36,543.8 billion euros. Subsequently, Adidas -GROUP was established, which owns Adidas, taylormade and Reebok.
2006: The upgraded version of "adidas 1. 1" computer chip intelligent running shoes and basketball shoes was launched. 2005124 October, BOCOG announced in Beijing that Adidas (Suzhou) Co., Ltd. and Adidas-Salomon Group have become partners of Beijing 2008 Olympic Games. Wang Wei, executive vice president of BOCOG, said at the signing ceremony that as a partner of Beijing 2008 Olympic Games, Adidas will provide sports equipment for all staff and technical officials of Beijing 2008 Olympic Games and Beijing 2008 Paralympic Games. Adidas has also become a sportswear partner of the Chinese Olympic Committee. The China sports delegation participating in the 2006 Winter Olympics in Turin and the 2008 Beijing Olympic Games will wear Adidas sportswear. Ms. Sandrine, President of Adidas Greater China, said: "Since Adi Dassler, the founder of 1928, made the first pair of spikes for Olympic athletes, Adidas has spared no effort to support the Olympic Games and help athletes create good results with innovative products. At the Athens Olympic Games that ended last year, Adidas provided about 6.5438+0.4 million pieces of equipment for organizing committee staff, volunteers and athletes from all over the world. Adidas encourages and wishes China Olympic athletes to win more gold medals at the local 2008 Olympic Games, and will provide first-class advanced equipment for this purpose. "
2008: Adidas Beijing Customization is specially designed for Beijing to help athletes realize the impossible.
The gap between gold medal players and silver medal players can not be simply described in words, but should be judged by time, strength, explosiveness, weight and internal subtle differences including technology, enthusiasm, self-confidence and talent. In order to participate in the 2008 Beijing Olympic Games, athletes all over the world are training around the clock in order to realize their dream of gold medal in Beijing.
By then, more than 3,000 athletes will wear professional sports equipment from Adidas to Beijing Stadium. Adidas has also designed a series of products specially made for Beijing, including clothing, shoes and hardware products. The classic and timeless design concept can help athletes to focus on their competitive performance better, and the brand will also inherit the mantle of Mr. Adidas Le, helping athletes at all levels to further develop their Excellence and self-confidence in all events.
2009: Adidas' new brand SLVR brought us a brand-new "simple and perfect" brand image. The whole product line fully reflects its blood relationship with Adidas. What it shows us is consistency, modernity, inclusiveness, loyalty, and efforts to surpass and discover unique technical methods. And the timeless and reliable design it brings us. On the one hand, it conveys a very special personality, and at the same time, it is also a brand that is fresh and needs to grow. Adidas SLVR will be officially launched in the world in February 2009. This season's clothing is mainly black and white, supplemented by maroon, orange and blue. As the representative color of SLVR, metal gray will be used in several main styles. SLVR products are affordable and practical, and are suitable for everyone to put in the closet as a collection.