"Breaking through technology and enlightening the future" is the core concept of Audi brand, but it doesn't mean that Audi only has cold technology. On the contrary, based on the design concept of "let art achieve the beauty of science and technology", Audi has been committed to putting on elegant, dynamic and exquisite coats for top technology and creating a series of attractive "mobile sculptures". As StephenSielaff, chief designer of Audi, said, "Audi's design is unique, which is the harmonious unity of shape and function. First of all, Audi's design emphasizes proportion, and is committed to reflecting the car modeling in which technology and design complement each other. This concept has achieved remarkable success in the past and is the core element of Audi history. " In the long history of 100 years, Audi's best design has become the fashion of a specific era and the idol and cultural symbol of their respective times because of innovation, but this is not a short-lived fashion, but an eternal classic. On the latest Audi models, people can not only feel the beauty of innovative technology, but also taste the classic elements with a long history. Audi design makes fashion a classic and classics a fashion. Let's take a look around and take stock of Audi's most influential 10 models in the history of world automobile design from the distant times. 1935, Horsey853 sports convertible, the predecessor of Audi brand, not only represented the highest level of German automobile industry and technology at that time, but also was synonymous with elegance, luxury and supremacy. A series of classic models include Hoshi830, 850 and 930. The most famous is 853. Whether it is a car or a convertible, it is magnificent and has all the elements of classic luxury. Until 2 1 century, when it comes to automobile design, "elegance is not better than Hoshi" is still a public opinion. 1937, the four-ring V 16-cylinder c "streamlined" racing car has never been as subversive in performance and design as the four-ring c "streamlined" racing car in the world automobile history. It is the world's first super-driving machine with a top speed of 400km/h on ordinary roads, and it is also a work of art with futuristic style, so that at the 2009 Shanghai International Auto Show, almost all the public mistakenly thought it was a future-oriented concept car. The four-ring C "streamline" racing car is an immortal work that spans the times. 1938 The four-ring "Silver Arrow" D car is rarely as pure as the grand prix car in the 1930s and the legendary four-ring "Silver Arrow". This Audi 1938, 1939 four-ring "Silver Arrow" D racing car can be described as the pinnacle in the history of automobile design. In addition to the revolutionary design of the engine center, the outline of the four-ring "Silver Arrow" D racing car is also dome-shaped, and the highest point of this dome is the cockpit. There are two horizontal tails at the end of the long tail, which are used to stabilize the airflow according to the aerodynamic development level of the space at that time. From 65438 to 0967, the remarkable features of NSURo80 in the technical field have been fully reflected in its design. The designer emphasizes the essence, the covered body has no frills, the clear edges of the whole body form a wedge-shaped contour, and the front end adopts an unusual flat design, including an innovative drive system: Wankel engine. Ro80 was rated as "the best model of the year" shortly after its launch, and this car is in the forefront of the times in all aspects. The front wheel drive greatly improves the driving safety of this cart, and the semi-automatic 3-speed gearbox realizes smooth shifting. The avant-garde design of the car body reduces the drag coefficient to an incredible 0.36. Stephen Sielaff said, "Ro80 is a milestone for us." Its design is simple and modern, and the slender cockpit is bright and full of vitality. Until today, we still apply this solution to the design of the third side window of our model. Ro80 has added many important ideas to the genetic code of our brand. "1980 The Audi quattro (1980) launched on March 3rd is not" beautiful ",but it is definitely full of personality and temperament: simple, square and straight. The fender of Audi quattro is slightly lengthened, and the lower cabin extends to two horizontal C-pillars. The vertical nose at the front end and the spoiler at the upper end of the rear end increase the downforce. Nowadays, people call this car "Ur-quattro" (the original quattro). It exudes frankness, vitality and authority, or as people often say, "it really embraces the earth." "Audi quattro is also a milestone in the development of the automobile industry. It is precisely because of this Ur-quattro that the four-wheel drive has been widely recognized and opened a new world of driving physics. " According to the theory at that time, the short and wide fuselage design is more in line with the aerodynamic requirements of the air, "StephenSielaff said. Therefore, this is the core design concept of Audi for many years. This Ur-quattro is not an elegant model, and its conception and design strictly follow the functional requirements. But it is this that creates its unique emotional appearance. "1983, the third generation Audi 100-Audi100 is the world's first production car with a drag coefficient of 0.3. It triggered a revolution with an unprecedented streamlined design, which changed the trend of automobile modeling design in the world. AutoZeitung, the authoritative German automobile media, commented: "From the aerodynamic characteristics of the air, the new Audi 100 is absolutely unparalleled in the automobile industry. "This Audi 100 not only carries forward the traditional advantages of automobile alliance in automobile aerodynamics, but also adopts lightweight materials. 1983 was rated as "world car" and won a series of world prizes. 199 1 year, Audi quattroSpyder was decorated with broad, low and enthusiastic Fiji orange paint: at the Frankfurt Motor Show in 199 1 year, the appearance of quattroSpyder caused a sensation. This is Audi's first thoroughbred sports car and Audi's first aluminum body model, weighing only 140 kg (308.65 lbs). Audi quattroSpyder is 4.24m long (13.9 1 ft), 0.77m wide (5.8 1 ft) and only1.17m high, which is very compact. The six classic designs of 18 inch wheel hub give people the feeling of infinite strength. The hut consists of a flat and elegant arch with a movable glass roof and solar cells to power the fan. StephenSielaff said: "quattroSpyder and its simple design language reflected our design philosophy at that time. "He is really not very fashionable, but this is the true color of Audi. Its interior uses a lot of aluminum parts, and we have been using it until the first generation TT model. " In the autumn of 199 1, Audi Avis quattro 199 1, Avusquattro high-performance sports car fascinated countless fans at Tokyo Auto Show. Avusquattro adopts light aluminum body: the body frame weighs only 52kg (1 14.64 lbs), and the polished but unpainted body surface weighs only 100kg (220.46 lbs). The design of this 509-horsepower supercar is still full of irresistible charm, which is amazing: the flat cockpit is very close to the front of the car, and the wheelbase of 2.80 meters (9. 19 feet) widens the distance between the front and rear 20-inch wheels. In addition, the wheel arch, side and top curves (the exterior rearview mirror is also located on the roof line) in the car form unique and dazzling waves. Stephen Sielaff said, "Avis quattro is one of the most important symbols of Audi." The obvious front design of the cockpit is retro, which reflects the respect for the previous design and inherits the style of streamlined racing cars in the 1930s. The future-oriented aspect of Avis quattro is embodied in the air inlet design of the roof of the Audi R8TDI Le Mans. "1999, when Audi A2 started to develop A2 models in the mid-1990s, Audi set itself an ambitious goal: the average diesel consumption per 100 kilometers was 2.99 liters. Facts have proved that to achieve this goal, three elements are indispensable: efficient engine, light body and outstanding drag coefficient. 2.2 The drag coefficient is only an astonishing 0.25, which has not been broken until today. Stephen Sielaff pointed out: "A2 is the epitome of Audi's design in the late 1990s. "Simple and clear, pay attention to principles in design. It is not an emotional car model, but a rational and practical car model, but it symbolizes the eternity that all designers are eager for. Until today, A2 can still make a bold appearance. A2 is one of Audi's most important models. " Audi A5 in 2007 did not use exaggerated muscles and sharp lines to create a sense of movement and strength. On the contrary, it gives it an innate sense of sportsmanship and strength, which can be matched with a shorter front suspension, a wider body, a lower chassis, a compact tail and a clean outline. The most wonderful thing is that the wavy waistline on the side of the car body is dynamic but not exaggerated, which makes the Audi A5 show unparalleled elegance and exquisiteness in the movement. In addition, no matter from which point of view, the proportion of all parts of Audi A5 is extremely harmonious and smooth, showing a delicate and harmonious aesthetic feeling. On A5, the elegance of Hoshi and the movement of Silver Arrow are combined in a brand-new way, which is the pinnacle of the "elegant movement" coupe. Audi industrial design is located in a former automobile maintenance workshop in Schwabin district of Munich. A team of more than a dozen designers is working on some seemingly unrelated projects. This is Audi conceptual design studio. Here, not only Audi's classic car design was born, but also Audi's life boutique design and forward-looking future pioneer design were born. ArtemisKaroussos, designer of Audi lifestyle boutique, said: "The lifestyle boutique of a car brand must match the design and quality of the car. Just like a person's DNA, our design should fully reflect the imprint of the Audi brand. " These artistic design works contain Audi's "enterprising, noble and dynamic" genes, which designers proudly call "Audi design". In addition, Audi also cooperated with design elites in other fields, and produced a series of excellent designs in the industrial and architectural fields. Million Dollar Audi Concert Grand Piano This is a concert grand piano that combines the innovative design elements of Audi brand and the perfect sound quality of the top Austrian piano brand Bessendorf. For Audi, the first task is to ensure that the design will not have any negative impact on the timbre of the instrument. Therefore, in the piano manufacturing workshop in Vienna, the materials and techniques are of the highest standard, the tolerance error is less than 5%mm, and the high-pitched to low-pitched strings can exert up to 20 tons of pressure on the casting frame in the sound box, and the vibration frequency and sound quality are accurate. This piano is the brainchild of Audi's design team. After the first broadcast, it was listed in the catalogue of high-end musical instruments by top piano manufacturer Besendorf, and the current price is about 6,543.8+0,000 RMB. Audi Centennial Watch In 2009, Audi specially launched a limited edition brand-new Audi Centennial Watch. This high-end commemorative watch was developed by Audi's design department, and jointly manufactured with the world-famous Munich watch manufacturer ChronoSwiss. Its design is inspired by the legendary Auto League racing car. The whole dial is made of genuine enamel, and the crown adopts a brand-new gear-like design. From the transparent glass back cover of the dial, you can directly see the movement balance wheel engraved with the words "Audi Centennial". On the surface, the picture is crystal clear, and suddenly it seems that the tachometer of model C car reproduces the grand prix in the 1930s. Audi's century-old watches are limited to 100 in the world, each representing Audi's one-year history. Audi Concept Yacht Daysailer In Audi Munich Concept Design Studio, an international R&D team composed of young designers opened a new perspective beyond cars for us. In cooperation with Johanrum University in Graz, Austria, a concept yacht "Daysailer" with the inherent characteristics of Audi brand: precision, perfect balance and light weight came into being. Urban Art Scenery-Audi City Exhibition Hall Audi City Exhibition Hall is a dealer exhibition hall integrating Audi brand experience, vehicle display, new car sales, after-sales service and used car replacement service. It inherits the design style of "dynamic, asymmetric and completely transparent", and the unique three-dimensional design makes the whole building appear translucent. The curved glass curtain wall is embedded in the all-aluminum outer wall and connected with the curved wall in the exhibition hall. This streamlined design is inspired by the endless traffic on the road, so the whole exhibition hall presents a sense of future and dynamic beauty. In 2007, Audi City Exhibition Hall won the "German Contribution Award" at the second largest art exhibition in the world, the Sao Paulo Architecture Biennale, and was exhibited at the German Architecture Museum in Frankfurt. In addition, Audi bicycles, Audi travel bags and interesting Audi billiards are all innovative attempts of Audi brands in the field of non-automobile design. Automobile design companies, the world's top automobile design companies, Broadcom Automobile Design Company, Italian Automobile Design Company and Pennsylvania Design Company are the three largest automobile design companies in the world today, and of course there are many automobile design companies in North America. Chery G6 is designed by Broadcom Automobile Design Company. It can be said to be wonderful. Shanghai Pan Asia Automobile Design Company is a famous automobile design company in China and the most famous automobile design company in China. In addition, there are Shanghai, Day and Tong Jie.

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