For the name of the autumn theme marketing activities, we will first formulate a plan, which generally includes guiding ideology, main objectives, work priorities, implementation steps, policies and measures, specific requirements and so on. Let's take a look at the names and related materials of the autumn theme marketing activities.
The names of marketing activities with the theme of autumn are 1 "Autumn in October, many gifts", "Happy autumn, happy consumption" and "Sincere autumn, trust you".
Autumn marketing: September-10 is the tourist season, with many holidays; Moon cakes, travel, hotels, seasonal clothes and other gifts will all usher in the peak of the market.
"Golden Autumn" is a phrase to express the coordinate relationship, which means "autumn". The "gold" in "Golden Autumn" is one of the five elements. The five elements refer to wood, fire, gold, water and earth. Ancient thinkers in China regarded these five substances as elements of all things, so as to illustrate the unity of the origin and diversity of all things in the world.
introduce
The performance slogan of the Golden Autumn Team:
1, you pay, I pay, everyone pays, and the bill is issued.
2. The signing of the bill will last forever, and the continuation of the bill will last forever.
3, making money depends on everyone, happy you, me and him.
4, don't eat or sleep, cheer up and make money. "
With the bill, everything is possible.
Name of Autumn Theme Marketing Activity 2 Autumn Supermarket Promotion Plan
I. Theme of the event
May day promotion
Second, the content of the activity
(1) Take a deep breath of seawater.
During the period from X to X, customers who spend more than xx yuan in each branch of a supermarket can draw a lucky four-day tour of Hainan and feel the "taste of the sea" in Hainan.
Two big prizes
(X stores ***x names) One four-day tour to Hainan is provided for each prize.
X first prizes (X stores ***x) and a vacuum cleaner for each prize.
Second prize x (x stores ***xx), each prize a Nippon rice cooker.
Encourage xxx (X Store X ***xxx) to win a roll of Kodak film.
(2) Clothing discount is decided by yourself.
Customers who buy men's wear, women's wear, pajamas, etc. during the period from X to X. In the supermarket, you can turn the wheel of fortune with a computer receipt, and then they can enjoy several cash discounts.
During the event, there will also be fashion shows and limited-time clothing snapping activities.
Clothing limited time snap-up activities twice a day, with a minimum discount of 20%.
(3) May Day Surprise Trio
Ensemble: the lowest in the city (the prices of various commodities are the lowest in the city, extremely cheap)
Duet: 200,000 points card customers' "May Day" big feedback
During the period from X month to X month, all customers with points cards can buy designated goods at a special price in a supermarket.
Trio: Happy shopping. I'm lucky to have you.
May1-May 7, all customers who have shopped all over 30 yuan in a supermarket can participate in on-site activities, with rich prizes and never fail. The prizes are: exquisite carton paper, 1 kg rice and 500ML edible blending oil.
(D) supermarket "51" part of the special goods
During May Day, a supermarket * * * launched nearly 1,000 kinds of special commodities, including daily necessities, food, electrical appliances, clothing, fresh food and other commodities (the final interpretation right of this activity belongs to a supermarket).
Name of Autumn Theme Marketing Activity 3 Autumn Supermarket Promotion Plan
I. Purpose of the event
Singles Day is an entertainment program for young people. 65438+1 October 1 is Little Singles' Day, 65438+1 October1and165438+1October1is Middle Singles' Day. This activity revolves around the main line of "Shopping on Singles' Day", fully highlighting the holiday characteristics of Singles' Day entertainment and impressing consumers with very human activities. Through the promotion activities of otaku series products, we will strive to win the peak of sales volume, personalized word of mouth and price word of mouth, and truly deepen our holiday market.
Second, the activity time
20xx 1 65438+1October 9-20xx165438+1October1.
Third, the theme of the event
"Happy single ode to joy, the combination of ceremony and music"
Four. Activity content
"Happiness is in Liansheng, and bachelors buy big."
1, during the "Ode to Happy Singles Day" activities, super shocking prices were launched every day. Let customers feel the tangible benefits. And promote the instant noodle products that the single otaku otaku group loves.
2. "Joint students send affection, and bachelors give gifts". Anyone who buys at least xx yuan in this supermarket will receive a beautiful gift and apply for a Liansheng supermarket membership card for free. (Gifts imply fashionable items, such as personalized jewelry)
3, "Ode to Happy Luck" The lucky turntable keeps turning, and the gift is sent again! Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.
4. "Ode to Joy Member" launched hundreds of member products, which made members feel that there is a substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Liansheng's membership card become one of the essential items.
5, "Ode to Happy Fashion" fashion home textiles also give gifts, and happy coupons can't stop! Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. You can get two tickets for shopping xx__ yuan, and so on!
1, my new clothes, my heart
① Farewell to the big sale of winter clothes: Anyone who buys all the special winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters in 80 yuan at one time will be given a pair of gloves or a beautiful scarf worth about 10 yuan; Full 120 yuan presents a pair of cotton slippers or a scarf worth about 30 yuan; Man 160 yuan presented a set of thermal underwear worth 50 yuan. (Buy more and send more, while stocks last)
(2) Hot sale of new products in spring: any one-time purchase of spring clothes, casual clothes and shoes of all brands 120 yuan will be given a gift with a value of 10 yuan; Full 180 yuan presents 20 yuan gifts; 220 yuan received a gift worth 30 yuan. (Buy more and send more, while stocks last)
(3) Children's wear exhibition: organize children's fashion show in Times Store, show fine children's wear, show childlike innocence and promote sales. Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)
2. The Year of the Rooster tastes good and the stomach is good.
① Gourmet area: A variety of snack foods are promoted at shocking prices.
② Fresh food area: (1) Anyone who buys 20 yuan fresh food at one time will get 3 fresh eggs. (buy more and send more)
③ Characteristic fruit 1 yuan 1 kg. (3 15 at 9: 00 am10: 00 am, 3: 004: 00 pm and 8: 009: 00 pm; Weight limit of 2 kg per person)
Verb (abbreviation of verb) coordination of activities
Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.
Operation office: provide site and pile.
Planning department: venue layout, poster production and distribution, activity supervision and implementation.
Cost budget of intransitive verbs
The gift cost is 600,000, the publicity cost is 300,000, and the personnel cost is 500,000.