Speaking of Tesla's "confidence guarantee plan" for global consumers, it can be traced back to 2065438+March 2009, when Tesla launched a standard model with a price of 35,000 US dollars. 3, and announced that the global sales method will be changed to online sales. Officials explained that this move is to reduce the guidance price while maintaining fiscal sustainability.
But now why did Tesla suddenly cancel this policy? At present, the official has not given a relevant response. However, the voices from public opinion are mostly unfriendly.
Some netizens believe that Tesla canceled the plan (there is no reason to return it for seven days) because Tesla's frequent price cuts led to a decrease in Tesla's profits, and the company canceled the plan to further control costs.
Some netizens think that canceling Tesla's plan is actually a disguised act of cutting leeks. After deep cultivation in China, with many car owners and fans, it is obvious to cancel this plan. It is China fans who have given Tesla confidence.
Tesla's confidence guarantee plan is an additional commitment made by Tesla to car buyers in order to dispel their concerns and increase the sales of Tesla cars. Obviously, the original intention of such a protection plan is to dispel the concerns of users when buying Tesla and promote sales growth.
But today, Tesla has become the global champion of electric vehicle sales, and its advantages and disadvantages have already been cleaned up. What are the concerns? I will still buy what I should buy. Bian Xiao believes that this move has prevented some car rentals in the name of buying a car. After all, 1 0,000 yuan can be used for 7 days, which is much cheaper than renting a car.
Some people will say that there will be so many people tossing about this. After all, it is conditional to return the car for seven days without reason.
Indeed, in Tesla's previous confidence guarantee plan, the relevant provisions stated that if the car buyer was not satisfied with the newly purchased Tesla model described in the terms, the car could be returned to Tesla within 7 days after delivery, and Tesla would refund all the car purchase money except 1000 yuan deposit within 30 working days. But at the same time, it is impossible to buy the same version of the returned car again within 12 months after returning the car.
But don't ignore human nature. Is the celebrity Pinduoduo incident not alert enough?
To put it bluntly, Tesla is still an enterprise, and people are doing business. Nothing for nothing. This confidence guarantee plan is not cost-free, and this cost is paid by all Tesla consumers. As car owners, they spend money for a few people to enjoy, and may even be maliciously "bonus hunter".
Moreover, Tesla has recently cut prices frequently, so it can only cancel the seven-day guarantee plan and further squeeze out the price moisture, so that this part can only guarantee the service fees of a small number of consumers and bring benefits to all users. To tell the truth, Bian Xiao thinks there is nothing wrong with it. People who really intend to buy a car will not change their intention to buy a car because of the cancellation of this policy.
What's more, automobile warranty countries have relevant policies, which stipulate what kind of responsibilities manufacturers should bear if there are quality problems in automobiles. Consumer Protection Law, Industry and Commerce Law, 123 15 all guarantee product quality and consumer confidence. If it is a quality problem, there is already a corresponding solution.
Bian Xiao learned that Tesla's confidence assurance program has been offline not only in China, but also in other regions such as North America. It can be seen that this is not a different treatment. In the past, everyone had no confidence in electric vehicles. Tesla's protection plan is mainly to enhance user confidence and stimulate sales growth. Today, there is no need for such a policy. It is not a bad thing to cancel a service that most people spend money and a few people benefit, leaving the cost behind to lower the price.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.