First, it is more difficult to grab the existing market.
In the era of Meituan and Hungry, there is no takeaway platform, and the whole market is an incremental market, and everyone is trying to seize the blank market. Although they also burned a lot of money, it is still within the acceptable range.
Now the whole market structure has been settled, all the businesses have to settle in, all the riders have to join in, and users have to get used to it. Now, if we grab this market from Meituan and Hungry, the cost will be several times higher than that of Meituan, and it may not be successful.
Think about it, you want to rob not only customers, but also riders. Meituan has earned income to support these riders. You don't have clients at first, and you have to rob them. If you rob a customer, you have to rob a rider. Your customers are cheaper than the American group, and riders earn much more than the American group. So the price you spend will be several times that of the US delegation. Who will support you with tens of billions of dollars to do something with an uncertain future?
Second, the defense of the US Mission is easier.
Even if you can really get so much money, then each family will rob the merchants, spend high prices to grab some riders, and attract customers with low prices.
Is it completely indifferent for the US Mission to eat for free? If the US delegation feels threatened, it will be free for two months, and you can't support it. However, Meituan is listed, and there is still a lot of money.
Users are also in their own hands, equipment is also in the store, and riders are also in the system. It's easy to keep these people, at least much easier than you. You only have a vision of possible success, and then let others accompany you to fight. Who dares?
As long as the US delegation makes a choice, there is nothing you can do, because the interests of the US delegation are real and can already be obtained. The benefits you promised are just a cake. Even if you do, others know that you won't last for a few days.
Third, it will be bonus hunter
Do you think there is no such example on the Internet? Just last year, a company called Taojiji went bankrupt. He is a cheap version of Pinduoduo. And at the beginning, the competition for development was faster than before, which was a false prosperity. Larger subsidies attract businesses and users, and as a result, various wool parties can take advantage of it, and even some businesses cheat subsidies.
Meituan also met bonus hunter when subsidizing, but the customer's habit was formed, and it also occupied the market. Re-launch a take-away platform to let others bonus hunter again. When you can't stand stopping subsidies, all merchants and users will return to the previous platform.
Someone did it. It is said that he is a monk of Zhengzhou University and made an app to gather the school cafeteria and surrounding restaurants. Students eat part-time and are sent to the dormitory. He received a copy from the merchants and students, and this matter has spread to three surrounding schools.
It is said that the monthly salary of the team is100000, and the US delegation can't get in. Someone offered 800 thousand to buy his app, and he didn't sell it until it rose to 2 million.
After all, the US Mission is too high. Our university restaurant here relies on WeChat phone to order food and deliver food by itself. Meituan used it at first, but it was not used much later. It's too expensive.
Small restaurants send 100 a day, with more dishes. Business is good.
Students who work part-time cannot be sent to 0 yuan every hour1day for more than two hours.
Actually, there is no problem. To build a take-away platform, you will definitely be willing to be a restaurant without the commission of the merchants and the advice of the riders. It's certainly no problem to negotiate, but we need to pay attention to the key points.
The most important thing is the source of profit.
The establishment of a take-away platform requires a lot of money. At the beginning of their establishment, Meituan and Hungry relied on various subsidies to improve everyone's desire to order food. 9.9 yuan is even lower for a meal, and take-away riders don't have to pay. Of course I will.
However, even if you burn money like this, you will charge a part of the commission to relieve the pressure. You can't say that you have accumulated all the pressure on yourself. But the money you need to pay for this mode of operation is basically much higher than that of the US delegation and Hungry. At the beginning, these two platforms really burned hundreds of millions.
Of course, if you don't charge commission and improve your points, you will certainly succeed, but you need to know clearly how much money you need to pay for this success, including salary, equipment and rent. You need to develop one city after another and eventually become a national network. Although it can be financed, you need to determine whether your own start-up funds are sufficient.
Based on the above stores, you can succeed if your funds are particularly strong.
I'm making such a platform: I don't charge merchants' commission and hand over the delivery service to a listed company that specializes in running errands. Coordinates: New first-tier cities
Status quo: The take-away link is completely zero income. If it is spread to the operating costs such as servers, it is a loss.
But I'm not worried about profit, because the profit points of my platform are varied. The front-end supply chain and the back-end supply chain that Meituan is doing are all from my platform, so the sales profit of goods is different. At the same time, my platform has mature marketing tools, and merchants can freely combine various marketing activities to increase their ability to acquire customers and lock in customers. For example, if you order the same takeaway in the same store, the US delegation may be 18/ 16 if it is hungry, and our platform is usually 10+2 (riders and their companies). Consumers can not only get a meal, but also accumulate 12 points, which can be accumulated into some rights (such as Sinopec/PetroChina)
20 17-20 18: 26 million yuan/day in peak hours.
20 18-20 19: 52 million yuan/day in peak hours.
20 19-2020: the peak period is 83 million yuan/day.
Affected by the epidemic in 2020, it began to recover in June. At present, the average transaction flow18-26 million yuan/day.
I won't introduce more detailed projects, after all, it involves the core business model.
I'll give you a piece of advice, because I am a rider. At present, there is actually a problem that no one can solve in the take-away industry, depending on whether there is any company investment. First of all, the quality of the delivery staff should be improved. What quality is five insurances and one gold, a job, not how much money is earned, and a guaranteed job. This problem is half solved. A single delivery system provides one-to-one customer service, and riders can deliver at most one route to win customers' hearts with speed. Even if the restaurant cooks slowly, it can be delivered quickly because it is one-on-one. This is a rare thing, and there is almost no good way.
Establishing self-distributing mobile devices in urban communities will make this investment even bigger.
In addition, we need to work hard on the new shuffling distribution software, so that customers can send accurate factual positioning no matter where they place orders, which is similar to WeChat and very accurate.
The takeaway industry will always exist. If you are hungry, the operation of Meituan is very poor and very unpopular. A slightly larger company can easily occupy the market as long as it enters the contracting mode of throwing them away. The business process of take-away food delivery is very reasonable. These two companies do the worst in advanced software.
You can have a try. No, only the information fee of 2 yuan is charged for each transaction, which is high 1 yuan. The rider's delivery fee is added to the order fee list by the merchant, which is open and transparent. The delivery cost of each order is not less than that of 4 yuan, and if the delivery distance is more than 2km, it will be calculated as 2 yuan/km. The delivery time starts from the rider's order, and each order is not less than 30 minutes. It is not mandatory to send orders, all orders are placed in the lobby, and riders grab orders according to their preferences. The income of merchants and riders can be withdrawn at any time without any preconditions.
I hope your dream will come true soon.
trustless
1. Risk: This business model sounds like "illegal fund raising". Once the label is attached, everyone will know what the result is.
2. Profit: Where does it come from? Reinvest your savings? Can you guarantee that you will only make a profit without losing money?
3. Cost: The landlord may underestimate the cost of program development, server, network bandwidth, app promotion, employee salary, social security and so on. This is really not cheap. The estimate of tens of millions of users, no tens of millions can't come down
4. Traffic: Traffic is the most deadly. As the saying goes, wine is not afraid of the depth of the alley, but the internet age is really afraid of this. BAT, AMT AMT can't be bypassed. Now that the traffic has been divided up, how easy is it to make a living by giants? Not afraid of WeChat blocking you? Too many platforms with free slogans have come to an end. People who listen to the promotion said that the cost of a single installation to promote an app is probably around 5 yuan. The official WeChat account has a fan value of 1 yuan, and the official WeChat account with 20 million fans can sell100000 yuan.
You calculate how much you need to spend to get 6.5438+0 million users. In fact, most people who have spent money may not hear a sound. Many of them are done online, but now I feel that offline traffic is better. In recent years, the wind direction of investment has also changed, and they have quietly turned offline. O2O has not been mentioned for a long time.
To sum up: what the landlord said is not reliable. Before you have a deep understanding of the internet, it is recommended not to come in, otherwise, like leeks in the stock market, you will gain pieces.
Setting up a take-away platform without charging merchants' commissions and riders' tips can definitely be said to be unsuccessful.
Success may not be replicated, and a good business model must be in the right place at the right time.
Do the analysis first and see what problems you will encounter:
1, platform construction and maintenance funds
A platform must first have a server, a merchant and a client. The development of the whole system and client, 6.5438+0 million yuan is not necessarily enough, and someone has to maintain and upgrade it, which is several million a year.
2. Business promotion costs
You can try telemarketing, but you must promote and negotiate cooperation on the spot. It takes time to build trust. Why should the merchants cooperate with you and take out the deposit? Who can guarantee that the money will run away after it is taken out?
Obviously, as long as it is a matter of saving money, it will be very difficult, and this project will definitely get stuck here. This is also the fundamental reason why the take-away platform should not be stationed at the beginning, first make the scale up, and then gradually collect money.
Telemarketing needs manpower, and ground promotion needs personnel, which is also a huge cost.
3. Consumer promotion costs
Let's talk about the consumer side. Now that there is a mature platform, consumption habits have also been developed. This habit was not formed in a day or two, but was burned by billions of real money on the platform from the beginning.
A new platform, there are only a handful of settled businesses, which can't be covered by a city, and there are no discounts and discounts. Why attract consumers?
Obviously, at this point, as long as there is no tens of millions of funds, the market of a first-tier city cannot be decomposed.
4. Where is the profit model?
Merchants don't get commission and riders don't get points, so do you charge consumers? More expensive than other platforms, why use your platform?
Platform operation needs funds, there is no feasible profit model, and it can't attract investment. It can only burn its own money or burn the margin of the merchants. In this way, when a large number of businesses quit, can the deposit be refunded?
The rider is not stupid, with less business and fewer customers, and he can't take a few orders a day. Who will do it without paying?
The market needs to be cultivated, and the traffic is getting more and more expensive. It is very difficult to succeed in the internet field by relying on only one idea. Without a feasible profit model, it is doomed to be difficult to go on and end in failure.
If there is no deposit, I can tell you for sure, yes! As long as the business is profitable and no one is unwilling to do it, someone will develop this product before you. Prior to this, all colleges and universities in Xi' an launched the canteen ordering app, with the basic salary of the food delivery staff 10 yuan and each free meal 1 yuan; App charges 1 yuan to both the orderer and the merchant. The orderer's 1 yuan is paid directly to the dealer. The merchant's 1 yuan is mainly used to pay the basic salary of the publisher 10 yuan/hour and the maintenance cost of the app. Surplus is profit. Don't think you can't deliver ten meals in an hour. Ordering in colleges and universities is concentrated in dormitory areas, especially in the same building. It is not a problem to deliver ten meals an hour. This is not high for enterprises and subscribers. Compared with the US Mission, it is cheaper, so it develops well.
When you are large-scale, in addition to the server, you will also have a management team, office costs, rental costs, tax costs and so on. You can't do it like a local university. The cost range is very small, and many costs are unnecessary. Therefore, it is difficult to charge only a very low fee, and it is even more difficult to rely on the deposit, because the merchants don't know how long your small application will last, and they are worried about when you will run away.
Don't just think about the good and deal with the bad.
It's a good thing not to take money from it, but once something happens, you can't cope with it, such as food safety problems, or a rider's car accident ... If you encounter similar problems, it's obviously impossible to get rid of it without charging, and once you deal with it, it will take energy and money.
Of course, it is worth encouraging to charge less in the early stage of starting a business, but it is impossible to never charge!