VI. Visual Identification VI. A complete and systematic visual expression system with signs, standard characters and standard colors as the core. Transform the above abstract concepts such as corporate philosophy, corporate culture, service content and corporate norms into concrete symbols to create a unique corporate image. In CI design, visual identification design is the most spreading and appealing, and it is most easily accepted by the public, which is of great significance. VI system: A. Basic element system: such as enterprise name, enterprise logo, enterprise modeling, standard words, standard colors, symbol patterns, propaganda slogans, etc. B Application system: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications.

The speCIfic composition of CI: MI: mental identity BI: behavior recognition VI: visual recognition what is ci? CIS is the abbreviation of Corporate Identity System, which means enterprise identification system. In 1960s, Americans first put forward the concept of enterprise CI design. It is said that IBM in America is a pioneer in this field. The main meaning of CIS is to unify the design of enterprise culture and business philosophy, and convey it to the enterprise and the public by using the overall expression system (especially the visual expression system), so that it can have a consistent sense of identity with the enterprise, thus forming a good corporate impression and ultimately promoting the sales of enterprise products and services.

To put it simply: VI design is corporate image design!

UI design is short for user interface. UI design can be divided into entity UI and virtual UI. The UI design mentioned in the Internet is virtual UI, which generally refers to the overall design of human-computer interaction, operation logic and beautiful interface of software.

Software design can be divided into two parts: coding design and UI design. The original intention of UI is user interface, which is the abbreviation of English user and interface. Literally, it consists of two parts: user and interface, but in fact it also includes the interaction between user and interface.