Mengniu Group's factory in Inner Mongolia has not been built, and when its production base has not been built, it has already started advertising on the bus stop signs on the main roads of Hohhot. The slogan is: "Be the second brand in china dairy. (At that time, Yili was the first brand. When the reporter asked why Niu Gensheng, president of Mengniu, started advertising before the production line, he replied: Because the funds were very poor at that time, if we put all the money into production, we were afraid that there would be no publicity. It seems that our choice at that time was correct, because our products and customers appeared almost at the same time for a period of time after our advertisement was put on. As soon as the product came out, customers followed.
Let's take a look at our primary veterinary drug store. Many of them put propaganda work in the middle, and many dealers have experienced it. This affects the speed of development, but also consumes time to a certain extent and tests your endurance. Many veterinary drug stores closed down after a few years. In fact, the reason is not simply that the technology is not too hard, but that the details are not well grasped, and the general grassroots often need publicity methods.
1. leaflet publicity
In this way, when you open a shop, you will immediately send out opening flyers, which are economical and spread quickly, but the impression is not very deep. Moreover, many dealers' leaflets are designed very cheaply, newspapers are so soft, and the paper used is worse than newspapers. This kind of propaganda has been swept away by many farmers, and most of them have ignored it.
2. Technical seminar
This form is generally widely used in the medium term. Many manufacturers will not give you investment in the early stage, but if they can organize themselves in the later stage, they will give you certain technical and financial support.
3. Material publicity
This kind of publicity is combined with leaflet publicity. Generally, at the end of the month, we will give away everything, some household appliances, some seasonal clothes and so on. The materials provided by different dealers are different.
4. Knowledge propaganda is different from technical lectures, and technical discussion is also transmitting aquaculture technology, but time is tight. It's usually half a day or a day, and it's not enough to have a meal with farmers. Do you like to eat well or not? So it doesn't have much effect. On the other hand, knowledge propaganda is embodied in the bombing of technical data. This method is suitable for a large number of applications. Make use of your own technology, the information and the latest knowledge obtained on the Internet, print some publicity materials and distribute them several times and in different seasons, so that farmers can gradually get familiar with your pharmacy. We say that this model is conducive to the establishment of customer relations, and knowledge and information are serious. Therefore, customers' understanding of pharmacies is also serious. Instead of looking at how dark you are, he can't stop buying medicine from you at all, but he must have the patience to read the information you provide.
5. Media publicity
This method is not available to general dealers and requires social relations. A friend of mine runs a local drugstore and often hangs advertisements on TV stations in their county. Because of his relationship with a TV station leader, this kind of advertisement is very effective and looks classy.
The above is my personal summary. Only good publicity in the early stage and good service in the later stage can bring good reputation to customers. Therefore, many dealers say that my technology is high, and customers help me promote it. Think about it, it's easy to reach this state, and the communication speed is too slow, isn't it?