Dongfeng motor is one of the three major automobile groups in China, and it is regarded as a veteran role in domestic automobile enterprises. Formerly known as the Second Automobile Company, it was founded in 1969, and has gone for 5 1 year. There are many joint venture brands, and Dongfeng should be the car company with the most joint venture brands. I feel that everything is brought to the joint venture company. If you fire it, you will make money, but it will not be pulled down. For example, Dongfeng Da Yue Kia, Dongfeng Renault and Dongfeng Yulong.
Sales are all joint ventures, and autonomous cars are miserable. Data show that Dongfeng Group * * * sold 2.932 million vehicles last year, of which Datou Dongfeng Nissan sold117.03 million vehicles, Dongfeng Honda sold 789,800 vehicles, and only 77,000 autonomous passenger cars were sold.
Dongfeng seems to have the same idea as BAIC and Chery, having more sons and fighting more, and developing a bunch of brands. The passenger car itself has charm, scenery, fashion and grace, all of which are linked with the same Dongfeng Shuang Yan label. You don't know what car they have, what's the difference.
Anyway, the sales of these brands are not good. I don't know if Dongfeng understands it, but it doesn't matter. Seeing that the high-end brand of the car company next door is booming, four sons are not enough to fight, then we will regenerate one. This son can't lose at the starting line, he must be born to fly a plane. In July this year, Dongfeng launched its high-end brand, named "Lan Tu".
According to the official introduction, Lan Tu is a "high-end intelligent electric brand with real zero anxiety", and it is also an empty slogan, which feels very appropriate for Yadea. Lan Tu's first model is said to be not pure electric, but an extended-range electric vehicle.
Dongfeng has not introduced high-end cars before. There was a Fengshen A9 with more than 200,000 before. Like other Dongfeng cars, Dongfeng A9 is manufactured on the basis of Citroen C6 by replacing parts with joint venture cars. It is said that about 654.38+0 billion R&D funds were invested, but no one bought it. Monthly sales are basically hovering in double digits. Last year, the annual sales volume was 200+, and no one cared about delisting.
Your own high-end car can't work, and other people's high-end cars can't sell well. Lexus, the high-end brand of the Japanese Big Three, sells well purely imported. Guangzhou Automobile Acura sold 65,438+04,786 vehicles last year, a year-on-year increase of 63%. Dongfeng Ying finidi sold 35,000 vehicles last year, down 265,438+0% year-on-year. Although this is related to the high pricing and slow iteration in Britain and finidi, Dongfeng is partly responsible.
It can be said that Dongfeng Motor has no "high-end" gene. Now, I have come up with a brand-new high-end sub-brand that conforms to the trend. I wonder if my technology and marketing can support it. Anyway, Man Ge looked at a bunch of cars owned by Dongfeng passenger cars with a price of less than 654.38+10,000, and suddenly wanted to sell 300,000, which was quite empty. Looking at the press release again, we can see that "breaking the news", "carrying forward the past" and "creating a new upward paradigm" are all vague slogans, which makes us feel more empty.
Anyway, Lan Tu is Dongfeng's new son, and Mungo can't be too mean. Good luck with your pregnancy. ? (This article comes from the Internet. Editor: I should be under the car)